Getting Entrepreneurial! Creating and Growing Your Own Business in the 21st Century

ISBN-10: 0471444146

ISBN-13: 9780471444145

Edition: 2003

Authors: Larry C. Farrell

List price: $19.00 Buy it from $8.18
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Stop Dreaming...and Start Doing"This book is a mustread for anyone with the passion, persistence, and drive to start and run their own business. [Farrell] really captures the essence of who the entrepreneur is and what it takes to survive in the current business environment."--Sabrina Horn, Founder, President and CEO, Horn Group, Inc."No one captures the spirit and passion of the entrepreneur like Larry Farrell! Getting Entrepreneurial! provides the road map, the wisdom, the vision, and the motivation for all of us to act on our entrepreneurial dreams."--Howard Jung, Chairman, ACE HardwareGetting Entrepreneurial! is the definitive guide for wouldbe entrepreneurs, covering everything you need to know to put your financial future in your own hands. But far beyond reciting business school fundamentals, Getting Entrepreneurial! shows you how to create and innovate, turn your idea into a great business, and grow that business to maturity. This groundbreaking book offers tools and tips that anyone can use to start their own business--and get started on close to nothing. Larry Farrell gives you the secrets of the worlds greatest entrepreneurs, in an easytofollow format that covers:The four bedrock business fundamentals of the worlds greatest entrepreneursSense of mission--the entrepreneurial way to identify and deliver product/market winnersCustomer/product vision--creating entrepreneurial passion to produce continuous growthHighspeed innovation--the entrepreneurs secret weapon for beating the competitionSelfinspired behavior--the power of loving what you do and getting very good at itWhats really required to become an entrepreneur: the three essentials for getting started
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Book details

List price: $19.00
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/18/2003
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 0.286

Larry Farrell� is the founder and chief executive officer of The Farrell Company, the world's leading firm for researching and teaching entrepreneurial practices. The firm has affiliates in twenty countries covering Asia, Europe, Latin America, and Africa, with clients ranging from corporations such as Sun Microsystems, Citibank, Coca-Cola, DHL, Toyota, Matshusita, Unilever, and Business Week, to governments including China, Brazil, Malaysia, and South Africa. Clients in 25 countries are using his Spirit of Enterprise seminars and training projects across six languages. A former president of the worldwide consulting and training firm, Kepner-Tregoe, Farrell is the author of Searching for the Spirit of Enterprise (1994), now translated in seven languages and established as an international authority on entrepreneurship and high growth companies. Currently Farrell serves on the boards of think tanks and journals including the Economic Development Society and The Journal of Strategic Change. He lives in Staunton, Virginia. �

Preface: Fending for Yourself in a Downsized and Uncertain World
You're an Entrepreneur! What Next?
The New Entrepreneurs--They Are Us!
Great Myths and Simple Truths
The Magic of Entrepreneurship Versus the Science of Management
The Four Practices of the World's Great Entrepreneurs
Start-Up: The Moment of Truth
Sense of Mission: Leaving Footprints in the Sand
The What and the How of the Mission
What--The Entrepreneur as Strategist
Creating Entrepreneurial Business Plans
Picking Market/Product Winners
Creating Entrepreneurial Business Plans
How--The Entrepreneur as Creator of Culture
Creating Entrepreneurial Business Values
Keeping It Alive
The Mission of Buel Messer
Creating Entrepreneurial Business Values
Customer/Product Vision: My Customer, My Product, My Self-Respect
Vision of What?
The Functional Organization--Death Knell of the Craftsman
The Real Magic of Disney
Creating the Customer/Product Mind-Set
My Entrepreneurial Job Description
Creating a Passion for Customers and Products
Loving the Customer
Loving the Product
Growing the Old-Fashioned Way--Creating More Products and Selling More Customers
The Sights and Sounds of Taylor & Boody
Great Ideas for Loving Customers and Products
Growing the Old-Fashioned Way
High-Speed Innovation: When Your Life Depends on It
The Seven Deadly Sins Against High-Speed Innovation
Decoding the Viking Gene Pool
The Golden Rules of High-Speed Innovation
The Necessity to Invent
The Freedom to Act
Changing the World with a Good Idea
Creating High-Speed Innovation
Self-Inspired Behavior: Love What You Do and Get Very Good at Doing It
Inspiring Yourself
On Wings of Eagles
High Commitment and High Performance
Creating Entrepreneurial Commitment: I Love What I Do
Creating Entrepreneurial Performance: "I'm Good at Doing It"
High Commitment and High Performance in the Rust Belt
Inspiring Others
The Almighty Power of Consequences
Creating an Entrepreneurial Performance System
It's All in the Family
Raising Commitment and Performance
The EPS Troubleshooting Guide
Conclusion: What's Really Required for Getting Entrepreneurial
What's Really Required
The Three Requirements
Even The New York Times Gets It
Getting Entrepreneurial! One Last Thought
What's Really Required
My Getting Entrepreneurial! Action Plan
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