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Fictions of Business Insights on Management from Great Literature

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ISBN-10: 0471371688

ISBN-13: 9780471371687

Edition: 1998

Authors: Robert A. Brawer

List price: $33.00
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Description:

Weaving together the 'real' world of business with the way business is written about in fiction, this text consists of five essays that discuss common business problems and compare them to examples from works of fiction.
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Book details

List price: $33.00
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/14/2000
Binding: Paperback
Pages: 248
Size: 5.25" wide x 8.00" long x 0.75" tall
Weight: 0.594
Language: English

ROBERT A. BRAWER, PhD, served as CEO and President of Maidenform Worldwide, Inc. until 1995. During his 20 years at Maidenform, he held a variety of international marketing positions. Dr. Brawer holds a doctorate in English literature from the University of Chicago, and, prior to joining Maidenform, he taught English literature at the University of Wisconsin-Madison where he specialized in medieval studies. A well-known advocate of finding applications for the humanities in business management, he teaches a cross-disciplinary course on Fictions of Business at New York University.

Introduction: The Fictions of Business and the Business of Fiction
Selling as Theater: The Art of Dazzling the Customer
Selling on a Grand Scale: Playing to an Image-Conscious Society
Maintaining Individuality in Corporate Life
Overcoming Corporate Gospel and the Will to Believe
Survival of the Fittest in a Darwinian Business World
Office Politics, Stress Management, and Chaos
Conclusion: The More Things Change
Notes
A Working Man and Woman2s
Guide to Further Reading
Acknowledgments
Index