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Guerrilla TeleSelling New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person

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ISBN-10: 0471242799

ISBN-13: 9780471242796

Edition: 1998

Authors: Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

List price: $30.00
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This text applies guerrilla sales and marketing tactics to electronic communications. It features insider secrets on how to successfully sell by phone, fax, e-mail, Internet, and other electronic media.
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Book details

List price: $30.00
Copyright year: 1998
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/27/1998
Binding: Paperback
Pages: 304
Size: 6.06" wide x 9.09" long x 0.77" tall
Weight: 0.902
Language: English

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

JAY CONRAD LEVINSON is the author of the bestselling Guerrilla Marketing Series. MARK S. A. SMITH, an internationally acclaimed speaker and writer on business, has over 300 articles published and is past president of the Colorado Speakers Association. ORVEL RAY WILSON, CSP, is an internationally acclaimed author and speaker on sales, marketing, and management. Coauthor of Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales, he is President of The Guerrilla Group, Inc., an international training and consulting firm serving clients large and small.

Orvel Ray Wilson is a speaker and seminar leader in the field of sales. He directs a consulting firm from his home in the Colorado mountains.

Getting Ready for Business
Why TeleSelling?
What Makes Guerrilla TeleSelling Unique?
Setting Goals and Objectives
How to Stay Motivated
Preparing Your TeleSelling Workspace
Controlling Interruptions
Managing Pressure and Stress
Your TeleSelling Voice
Greeting Inbound Calls
Increase Your Caller's Satisfaction
Developing an Effective Script
Lead Management Systems
Whom to Call?
Guerrilla Tactics That Get The Business
Opening Moves
Getting Through Voice Mail
Questioning and Qualifying
The 37 Magic Selling Questions
Presenting Your Proposal
Ask for the Order
Dealing with Objections
Serve to Sell Again
Managing A Teleselling Department
Finding the Right People
Measuring Your Success
Creating Your Telepresence
Creating a Guerrilla Marketing Calendar
Staying in Front of the Customer
Make Your Sales Letters Sizzle
Just the Fax
Creating Effective Newsletters
Become an Author and an Authority
Electronic Brochures
Marketing Yourself On-Line
Videoconferencing and Other Modern Miracles
Appendix
Bibliography
Index