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You Make Your Own Miracles | |
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Are You the One in the Crowd? | |
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You Need Money to Make Money | |
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A Healthy Investment Makes a Healthy Business | |
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Debt Is Bad | |
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Starting on a Shoestring Is Starting Small | |
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My Business Can't Be Started on a Shoestring | |
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Only Wheeler-Dealers Need Apply | |
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What It Takes | |
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Double Your Determination | |
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The One-Tenth Principle | |
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The Time Is Always Right | |
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Checking Out Your Winning Idea | |
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The One Most Important Decision | |
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Narrow the Range | |
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Creating the Perfect Match | |
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The Psychic Rewards | |
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Measure Your Management Mentality | |
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Living without a Living | |
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Can You Afford It? | |
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Thousands of Successful New Ventures | |
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How Others Found Success | |
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Give Your Idea the Acid Test | |
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Key Points to Remember | |
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Shoestring Economics | |
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Fourteen Essential Lessons for Every Shoestring Entrepreneur | |
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Your Shoestring Economics Final Exam | |
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Starting Smart | |
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Hope for the Best--Prepare for the Worst | |
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Why a Corporation Is a Must | |
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Small Investments Mean Small Losses | |
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Protect Your Investment | |
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Assets You Never Have to Lose | |
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Side-Stepping Dangerous Guarantees | |
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How Deep Are Your Pockets? | |
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Your Starting Smart Self-Exam | |
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Prepare a Winning Business Plan | |
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A Good Business Plan Can Be Your Roadmap to Success | |
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How to Design Your Business Plan | |
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Making Your Business Plan Come Alive | |
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Where to Find Help | |
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Key Points to Remember | |
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Finding the Money | |
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You Can't Beat Borrowed Money | |
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Negotiate Your Winning Terms | |
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Proposals that Create Cash | |
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Open the Right Doors | |
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Banks Can Say "Yes" | |
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Charge Your Business to MasterCard | |
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Press the Right Buttons | |
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When the Bank Says "No" | |
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A Franchise Can Mean Financing | |
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Supplier Financing: Yours for the Asking | |
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A Final Word | |
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Key Points to Remember | |
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Dealing with the Small Business Administration (SBA) | |
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The SBA--A Potential Ally | |
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Getting Information from the SBA | |
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How the SBA Works | |
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SBA Programs | |
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Direct Loans | |
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Dealing with the SBA | |
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Key Points to Remember | |
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Dealing with Venture Capital Firms | |
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The Nature of Venture Capital Funds | |
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Fierce Competition | |
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Kinds of Investors | |
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The Need for a Business Plan | |
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Key Points to Remember | |
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Partners for Profit: Your Brains, Their Cash | |
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Who Needs Partners? | |
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How Friendly Is "Friendly" Money? | |
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More Than Money | |
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Where the Money Lurks | |
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Put Your Partner to the Acid Test | |
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"Have I Got a Deal for You" | |
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Package Your Proposal to Sell | |
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Beware the Booby Traps | |
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Seven Tips on the Care and Feeding of Partners | |
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"Divorce"--Partnership Style | |
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Key Points to Remember | |
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Setting Up Shop | |
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Developing the Miser's Touch | |
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Hanging Your Hat for a Dollar a Day | |
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Going Where the Customers Are | |
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Two Money-Saving Points to Negotiate | |
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The Million-Dollar Look on Humble Pennies | |
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The Bargainland of Equipment Deals | |
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100 Percent Terms Anyone Can Get | |
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The Magic of Leasing | |
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How to Make the Most of Manufacturers' Free Trials | |
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A Helping Hand from Big Suppliers | |
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Sharing Time Is Saving Dollars | |
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Promise a Piece of the Action | |
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Producing Profits without Production | |
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Key Points to Remember | |
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Buying Advice at a Bargain Price | |
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Taking on Top-Grade Talent | |
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Borrow Some Success | |
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Suppliers Who Supply Information | |
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Ten Thousand Heads Are Better Than One | |
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Free Product Ideas | |
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Export Experts for Hire | |
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To Market, To Market | |
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Four Ways to Free Employee Training | |
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Lawyers: A Necessary Evil | |
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Finding an Accountant to Navigate | |
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Buy the Agent, Not the Insurance | |
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More People from More People | |
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Key Points to Remember | |
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Full Shelves from Empty Pockets | |
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You Can't Do Business from an Empty Wagon | |
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A Closed Checkbook Needs an Open Mind | |
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Credit Managers Can Say "Yes" | |
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Buy Now--Pay Later | |
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Tackling the One Big Supplier | |
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Consignments Are as Good as Cash | |
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How to Find Merchandise at Rock-Bottom Prices | |
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Some Imagination Please! | |
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Key Points to Remember | |
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Promoting for a Pittance | |
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Shoestring Marketing: The Critical Difference | |
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Three Essentials to Successful Shoestring Marketing | |
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How to Create a Prestige Image with Business Cards and Stationery | |
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Design an Inexpensive Web Site | |
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Free Word-of-Mouth Advertising Is Best | |
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How to Obtain Free Media Publicity | |
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Make Your Brochure a Promotional Tool | |
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Become Active in Community Service | |
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How to Slash Advertising Costs | |
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More Secrets of Saving Marketing Money | |
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Key Points to Remember | |
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Using the World Wide Web | |
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Setting Your Goals for Web Use | |
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Setting Up Your Web Site | |
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Promoting Your Business on the Web | |
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Risks | |
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The Good News | |
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Small-Business Owners' Tips | |
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Key Points to Remember | |
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A Blueprint for Buying a Business | |
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Buy or Create? | |
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Profitable Business for Sale: No Cash Down | |
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You Can Buy on 100 Percent Terms | |
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Finding the Largest Dollars | |
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Look for the Liabilities | |
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Squeeze Cash from Cash Flow | |
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Hidden Assets Mean Hidden Money | |
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Your Two Best Money Sources | |
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Playing by the Rules | |
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Key Points to Remember | |
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Pyramiding to the Top | |
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It's Easy to Multiply a Winner | |
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But Who Needs It? | |
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Bigger Can Be Better | |
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Where Do You Go from Here? | |
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Test the Timing | |
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The Many Paths to Success | |
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Unleash Your Growth Power | |
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Prospecting for the Big Dollars | |
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Seven Growth Rules | |
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Key Points to Remember | |
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Index | |