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Portable MBA

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ISBN-10: 0471222844

ISBN-13: 9780471222842

Edition: 4th 2003 (Revised)

Authors: Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman, Elizabeth Olmsted Teisberg

List price: $34.95
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This new edition of 'The Portable MBA' updates the reader on all the changes in the world of business. It reflects the latest trends in business, including e-commerce, mergers and acquisitions, entrepreneurial thinking in large corporations, and the challenges of the global workforce.
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Book details

List price: $34.95
Edition: 4th
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/7/2003
Binding: Hardcover
Pages: 360
Size: 7.25" wide x 10.50" long x 1.25" tall
Weight: 1.870
Language: English

ROBERT F. BRUNER is the Distinguished Professor of Business Administration at the Darden School of the University of Virginia and Executive Director of the Batten Institute. He directs the Darden School's executive education course on mergers and acquisitions, and teaches the popular MBA elective on that topic. He is the author of over 250 case studies and a casebook, Case Studies in Finance: Managing for Corporate Value Creation, which has been adopted for use at over 200 schools. Bruner's articles have been published in the Journal of Financial Economics, the Journal of Accounting and Economics, the Journal of Financial and Quantitative Analysis, the Journal of Money, Credit, and Banking,…    

What Is Business About?
What Is Business?
The New Competition
The Intelligent Enterprise
Understanding Business Ecosystems
The Internet
For Further Reading
The Future
The Millennium Problem
Elements of Developing Scenarios
For Further Reading
Managing People
A Brief Tour Through Business History
The Role of Individuals and Relationships
Groups and Teams
The Organizational Level
Human Resources Management (HRM) Systems
Some Practical Principles
For Further Reading
Business Ethics
What Constitutes an Ethical Issue?
The Tools of Moral Reasoning
A Method for Understanding Capitalism in Ethical Terms
Ethical Challenges to Business
For Further Reading
Balance of Payments
Productivity and the New Economy
For Further Reading
The Functions of Business
Marketing Management: Leveraging Customer Value
The Marketing Concept
Marketing Strategy's Role in Corporate Strategy
The Importance of Customer Selection
Marketing Activity Pervading the Organization
Managing Customer Relationships and the Internet
Customer Value Creation and the Role of Employees
Value Creation through Alliances and Partnerships
For Further Reading
Operations Management: Implementing and Enabling Strategy
What Is an Operations Manager?
Measures of Process Performance: What is Improvement?
Achieving Process Improvement: Principles of Operations Management
Operations Strategy Is the Selection and Building of Capabilities
For Further Reading
Entrepreneurship: Creating Something New and Enduring with Very Limited Resources
What Is an Entrepreneurial Opportunity and Where Does It Come From?
Individuals and Macroforces and Trends: The Nexus of Opportunity and the Individual
Problems in Pursuing an Opportunity with Limited Resources
For Further Reading
Double-Entry Bookkeeping Captures the Systemic Nature of the Firm
The Truth About Accounting: It Precisely Gives an "Approximate" View
How to Read an Annual Report
Assessing the Financial Health of a Firm
Assessing Performance against a Plan: Managerial Accounting
For Further Reading
Think like an Investor
Invest When the Intrinsic Value of an Asset Equals or Exceeds the Outlay
Sell Securities (Raise Funds) When the Cash Received Equals or Exceeds the Value of Securities Sold
Ignore Options at Your Peril: They Are Pervasive, Tricky to Value, and Can Strongly Influence a Decision
If You Become Confused, Return to Principle 1
For Further Reading
Strategy: Defining and Developing Competitive Advantage
What Is Strategy?
The Strategy Development Process
Industry Analysis: Industry Profitability Today and Tomorrow
Positioning: Sources of Competitive Advantage
Competitor Analysis: Past and Predicted
Current Strategy Assessment: Relative Position and Sustainability
Option Generation: A Creative Look at New Customers and Positions
Development of Capabilities: Positioning for Future Opportunities
Choose or Improve Strategy: Uniqueness, Trade-Offs, Fit
Strategy: Commitment or Flexibility?
For Further Reading
New Horizons
Leading from the Middle: A New Leadership Paradigm
Fundamental Shifts
Partial Solutions
Reinventing the Practice of Management
Leading from the Middle: Some Conclusions
For Further Reading
Strategic Alliances
What is a Strategy Alliance?
The Rationale for Alliances
Core Dimensions of Alliances
A Life Cycle Approach to Strategic Alliances
The Alliance Manager
Interimistic Alliances
Alliance Performance and Balanced Scorecards
For Further Reading
International Business
Motives for International Investment
Sources of Divergence
Political and Operating Risk
Foreign Exchange Rates
Organizing the Multinational Firm
For Further Reading
Some Final Thoughts
Chapter Notes
About the Authors