Global Marketing Management Update Edition

Name: Global Marketing Management Update Edition
Availability: OutOfStock
ISBN: 9780471203698

ISBN-10: 0471203696

ISBN-13: 9780471203698

Edition: N/A

Authors: Mike Kotabe, Kristiaan Helsen

List price: $95.95

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Description:

This book helps readers prepare for the 21st Century and become effective managers overseeing global marketing activities in an increasingly competitive environment. This global approach also presents marketing in a cross functional approach to the business operation.

Book details

List price: $95.95
Publisher: John Wiley & Sons, Incorporated
Binding: Hardcover
Pages: 790
Language: English