This Business Has Legs How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: an Entrepreneurial Adventure Story

Name: This Business Has Legs How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: an Entrepreneurial Adventure Story
Price: 26.54 USD
Availability: InStock
ISBN: 9780471147497

ISBN-10: 0471147494

ISBN-13: 9780471147497

Edition: 1996

Authors: Peter Bieler, Suzanne Costas

List price: $46.00

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Description:

In 1990 Peter Bieler, a video producer and former marketing executive, left his corporate job to become an infomercial entrepreneur. The result, as he explains, was a breathtakingly successful campaign for the ThighMaster exerciser.

Book details

List price: $46.00
Copyright year: 1996
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/28/1996
Binding: Paperback
Pages: 224
Size: 6.30" wide x 9.57" long x 0.94" tall
Weight: 1.144
Language: English

PETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.



A Hollywood Adventure


Hat in Hand


An Irresistible Product


Shooting Suzanne


A Virtual Start Up


Ambushed.$100,000,000.A Cultural Icon


Epilogue


Peter's Time Line


Index