Event Sponsorship

ISBN-10: 0471126012

ISBN-13: 9780471126010

Edition: 2003

List price: $89.95
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Description:

The Wiley Culinary Team in Beaver Creek, The Fed Ex Orange Bowl, the Tostitos Fiesta Bowl - these are all typical examples of event sponsorship. Sponsorship is the world's fastest-growing form of marketing. This title covers a wide range of topics on organizing and managing events large or small.
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Book details

List price: $89.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/18/2002
Binding: Hardcover
Pages: 320
Size: 7.25" wide x 9.75" long x 1.00" tall
Weight: 1.694
Language: English

Foreword
Preface
The History of Sponsorship
Outstanding Events Sell Sponsorship
The Sponsorship Marketing Plan
Research: The Sponsor's Perspective
The Effective Sponsorship Proposal
Benefits: The Formula for Sponsorship Success and Growth
Creating the Proper Image in the Eyes of Your Sponsors
The Creative Approach to Sponsorship
The Keys to Successful Sponsorship Sales
The Legal Issues in Event Sponsorship
The Staff--Sponsor-Client Relationship
The Law of Return: How to Keep Sponsors Coming Back
The Sponsorship Evaluation Process
The Globalization of Event Sponsorship
The Importance of Networking
The Future of Global Event Sponsorship
Resources--Sponsorship Books for Event Managers
Periodicals for Event Managers
Organizations and Resources for Event Managers
Directories for Event Managers
Web Sites for Event Managers
Video Resources for Sponsorship
Sample Sponsorship Proposal
Sample Letter of Agreement, Creative Strategies Group, Denver
Sample Contract, Portland Rose Festival
Sample Benefit Report, Three Rivers Festival, Pittsburgh
Index
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