List price: $89.95
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Description: The Wiley Culinary Team in Beaver Creek, The Fed Ex Orange Bowl, the Tostitos Fiesta Bowl - these are all typical examples of event sponsorship. Sponsorship is the world's fastest-growing form of marketing. This title covers a wide range of topics on organizing and managing events large or small.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $89.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/18/2002
Size: 7.25" wide x 9.75" long x 1.00" tall
|The History of Sponsorship|
|Outstanding Events Sell Sponsorship|
|The Sponsorship Marketing Plan|
|Research: The Sponsor's Perspective|
|The Effective Sponsorship Proposal|
|Benefits: The Formula for Sponsorship Success and Growth|
|Creating the Proper Image in the Eyes of Your Sponsors|
|The Creative Approach to Sponsorship|
|The Keys to Successful Sponsorship Sales|
|The Legal Issues in Event Sponsorship|
|The Staff--Sponsor-Client Relationship|
|The Law of Return: How to Keep Sponsors Coming Back|
|The Sponsorship Evaluation Process|
|The Globalization of Event Sponsorship|
|The Importance of Networking|
|The Future of Global Event Sponsorship|
|Resources--Sponsorship Books for Event Managers|
|Periodicals for Event Managers|
|Organizations and Resources for Event Managers|
|Directories for Event Managers|
|Web Sites for Event Managers|
|Video Resources for Sponsorship|
|Sample Sponsorship Proposal|
|Sample Letter of Agreement, Creative Strategies Group, Denver|
|Sample Contract, Portland Rose Festival|
|Sample Benefit Report, Three Rivers Festival, Pittsburgh|