Business Analytics for Managers Taking Business Intelligence Beyond Reporting

ISBN-10: 0470890614

ISBN-13: 9780470890615

Edition: 2010

Authors: Gert H. N. Laursen, Jesper Thorlund

List price: $49.95
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Description:

Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization.This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future.
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Book details

List price: $49.95
Copyright year: 2010
Publisher: John Wiley & Sons, Incorporated
Publication date: 7/13/2010
Binding: Hardcover
Pages: 272
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 0.990

Foreword
Introduction
What Does BA Mean? Information Systems-Not Technical Solutions
Purpose and Audience
Organization of Chapters
Why the Term Business Analytics?
The Business Analytics Model
Overview of the Business Analytics Model
Deployment of the BA Model
Conclusions
Business Analytics at the Strategic Level
Link Between Strategy and the Deployment of BA
Strategy and BA: Four Scenarios
Which Information Do We Prioritize?
Summary
Development and Deployment of Information at the Functional Level
Case Study: A Trip to the summerhouse
Establishing Business Processes with the Rockart Model
Example: Establishing New Business Processes with the Rockart Model
Optimizing Existing Business Processes
Example: Deploying Performance Management to Optimize Existing Processes
Which Process Should You Start with?
A Catalogue of Ideas with KPIs for the Company's Different Functions
Summary
Business Analytics at the Analytical Level
Data, Information, and Knowledge
Analyst's Role in the BA Model
Three Requirements the Analyst Must Meet
Required Competencies for the Analyst
Hypothesis-Driven Methods
Data Mining with Target Variables
Explorative Methods
Business Requirements
Summary
Business Analytics at the Data Warehouse Level
Why a Data Warehouse?
Architecture and Processes in a Data Warehouse
Tips and Techniques in Data Warehousing
Summary
The Company's Collection of Source Data
What Are Source Systems, and What Can They Be Used for?
Which Information Is Best to Use for Which Task?
When There is More Than One Way to Get the Job Done
When the Quality of Source Data Fails
Summary
Structuring of a Business Intelligence Competency Center
What Is a Business Intelligence Competency Center?
Why Set Up a Business Intelligence Competency Center?
Tasks and Competencies
Centralized or Decentralized Organization
When Should a BICC Be Established?
Summary
Assessment and Prioritization of BA Projects
Is it a Strategic Project or Not?
Uncovering the Value Creation of the Project
When Projects Run Over Several Years
When the Uncertainty Is Too Big
Projects as Part of the Bigger Picture
Summary
Business Analytics in the Future
Index
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