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China Entrepreneur Voices of Experience from 40 International Business Pioneers

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ISBN-10: 0470823216

ISBN-13: 9780470823217

Edition: 2009

Authors: Juan Antonio Fernandez, Laurie Underwood

List price: $27.95
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Description:

Launching a business in China? Give yourself a "second mover advantage." China-bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start-up dreams to life in the Middle Kingdom. Give yourself a huge head-start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street-tested advice on launching, growing, and…    
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Book details

List price: $27.95
Copyright year: 2009
Publisher: John Wiley & Sons, Incorporated
Publication date: 2/3/2009
Binding: Paperback
Pages: 364
Size: 5.75" wide x 9.00" long x 1.50" tall
Weight: 1.188
Language: English

Introduction
Becoming Rich is Glorious
First Steps into China: The Mindset and the Money
Setting Up Shop: Seeking The Right Business License, Finding the Right Business Partners
Finding the Right Customers... And Getting Paid
Human Resource Challenges
Managing the Business - Dealing with Ethics
Managing Negotiations
Managing Business Culture
Living in China Survival Kit
The Lessons: EntrepreneursG+� Reflections
Conclusion