Social Media Management Handbook Everything You Need to Know to Get Social Media Working in Your Business

Name: Social Media Management Handbook Everything You Need to Know to Get Social Media Working in Your Business
Availability: InStock
ISBN: 9780470651247

ISBN-10: 0470651245

ISBN-13: 9780470651247

Edition: 2011 (Handbook (Instructor's))

Authors: Robert Wollan, Nick Smith, Catherine Zhou

List price: $21.99

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Description:

A proven system for creating a compelling growth planThere are 15 million businesses in the United States, and 13 million of them donrs"t utilize a planning process, thus inhibiting their chance to grow. Having a planning process is the most reliable predictor of whether a business will grow. Yet, most planning books and most planning processes are not accessible or usable for the small to medium-sized business owners. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a page in about one hour. This book is a quick read and easy to comprehend, and results in a plan that fits on a page and is used to keep…

Book details

List price: $21.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 1/25/2011
Binding: Hardcover
Pages: 352
Size: 6.30" wide x 9.30" long x 1.20" tall
Weight: 1.188
Language: English



Introduction: What is Social Media?



Social Media Strategy for Organizations



The Power and Business Risks of Social Media




How to Develop a Social Media Strategy




Social Media ROI: New Metrics for Customer Health




Selling Social Media within the Organization




Marketing and Sales in Social Media



Social Media and the Voice of the Customer




Integrating Social CRM Insights into the Customer Analytics Function




Using Social Media to Drive Product Development and Find New Services to Sell




Social Community Marketing and Selling




Customer Service and Support with Social Media



Using Social Media in Customer Service and Support




Social Media: Responding to Customer Complaints




Staying Out of Trouble: Complying with FTC Disclosures




Beyond the "Pilot" Phase: The Core Components of the Agile Digital Enterprise



Creating and Implementing a Social Media Technology Platform




Social CRM on the Move: Mobility Implications for Social Media Programs




New Rules for Tools: IT Infrastructure Implications and Options for Supporting Enterprise Social Media




Empowering Employees for Social Media Success



Culture Traits, Employee Incentives, and Training




New Roles and Responsibilities




Social Media Policies




Social Media, Collaboration, and Value Creation in Organizations









Notes


Index