Social Media Management Handbook Everything You Need to Know to Get Social Media Working in Your Business

ISBN-10: 0470651245

ISBN-13: 9780470651247

Edition: 2011 (Handbook (Instructor's))

Authors: Robert Wollan, Nick Smith, Catherine Zhou

List price: $22.99 Buy it from $3.00
eBook available
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


A proven system for creating a compelling growth planThere are 15 million businesses in the United States, and 13 million of them donrs"t utilize a planning process, thus inhibiting their chance to grow. Having a planning process is the most reliable predictor of whether a business will grow. Yet, most planning books and most planning processes are not accessible or usable for the small to medium-sized business owners. The One Hour Plan for Growth provides a proven system for any business to create a clear and compelling business growth plan that fits on a page in about one hour. This book is a quick read and easy to comprehend, and results in a plan that fits on a page and is used to keep people focused and productive. bull; Covers the six essential elements of the dynamic business growth plan: Vision, Mission, Values, Objectives, Strategies, Priorities bull; Previously the top-rated speaker for Stephen Coveyrs"s organization, the author is now a successful speaker and consultant with some of the worldrs"s finest small and mid-sized companies The book delivers a proven planning process that engages employees, develops leadership capacity, improves performance, and accelerates growth.
Used Starting from $14.93
New Starting from $22.10
eBooks Starting from $27.95
Buy eBooks
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Calculus 1 Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Customers also bought

Book details

List price: $22.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 1/25/2011
Binding: Hardcover
Pages: 352
Size: 6.25" wide x 9.25" long x 1.25" tall
Weight: 1.188
Language: English

Introduction: What is Social Media?
Social Media Strategy for Organizations
The Power and Business Risks of Social Media
How to Develop a Social Media Strategy
Social Media ROI: New Metrics for Customer Health
Selling Social Media within the Organization
Marketing and Sales in Social Media
Social Media and the Voice of the Customer
Integrating Social CRM Insights into the Customer Analytics Function
Using Social Media to Drive Product Development and Find New Services to Sell
Social Community Marketing and Selling
Customer Service and Support with Social Media
Using Social Media in Customer Service and Support
Social Media: Responding to Customer Complaints
Staying Out of Trouble: Complying with FTC Disclosures
Beyond the "Pilot" Phase: The Core Components of the Agile Digital Enterprise
Creating and Implementing a Social Media Technology Platform
Social CRM on the Move: Mobility Implications for Social Media Programs
New Rules for Tools: IT Infrastructure Implications and Options for Supporting Enterprise Social Media
Empowering Employees for Social Media Success
Culture Traits, Employee Incentives, and Training
New Roles and Responsibilities
Social Media Policies
Social Media, Collaboration, and Value Creation in Organizations
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.