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Social Media Bible Tactics, Tools, and Strategies for Business Success

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ISBN-10: 0470623977

ISBN-13: 9780470623978

Edition: 2nd 2010

Authors: Lon Safko

List price: $19.99
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Description:

The Social Media Bible is a comprehensive resource that transforms the way corporate, small business, and non-profit marketing strategies use social media to reach their desired audiences with power messages and efficiency. In this second edition, each of the three parts will be updated to reflect the most current social media trends: Part 1 Tactics Each chapter in this section discusses the history and how-to steps of a social media tools (i.e. blog, microblog, podcast, etc.), explaining what is necessary to successfully implement these technologies. Information on new software applications, features, and benefits is added to each chapter. Part 2 Tools This section lists more than 120…    
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Book details

List price: $19.99
Edition: 2nd
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 10/19/2010
Binding: Paperback
Pages: 792
Size: 7.75" wide x 9.25" long x 1.75" tall
Weight: 2.948
Language: English

Lon Safko is the author of the bestselling book "The Social""Media Bible "and the founder of 14 companies. He invented the "first computer to save a human life," as coined by Steve Jobs at Apple, holds three patents for Three- Dimensional Internet Advertising, and has 18 inventions in the Smithsonian Institution in Washington, D.C.