Robert's Rules of Innovation A 10-Step Program for Corporate Survival

ISBN-10: 0470596996

ISBN-13: 9780470596999

Edition: 2010

Authors: Robert F. Brands, Martin J. Kleinman

List price: $31.99
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Robert's Rules of Innovation, from CEO and innovator Robert Brands provides the order of imperatives needed to facilitate and deliver profitable growth through innovation. This book will entertain and enrich readers with real-life examples, contributed by Brands and his international network of Innovate-For-Success experts. Clear, concise and direct, it is a must-read for managers who know that, today, it's innovate or perish.
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Book details

List price: $31.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 3/26/2010
Binding: Hardcover
Pages: 224
Size: 5.00" wide x 8.25" long x 1.00" tall
Weight: 0.638
Language: English

Innovation, Survival, and the "Aha!" Moment
How Do I Get to "Aha!"?
Innovation Is Not a Luxury
Where Does Innovation Begin?
The Innovator's Manifesto: Robert's Rules of Innovation
No Risk, No Innovation
New Product Development Process
Value Creation
Training and Coaching
Idea Management
Observe and Measure
Net Result and Reward
The Innovation Audit: The Invaluable Discovery Process that Sets the Stage for Action
The Audit Process
The Short Audit
The In-Depth Audit
The Importance of Establishing a Benchmark
Innovation Emancipation: Keys to Freeing your Inner Innovator
Defeating Devil's Advocates to Become an Agent for Change
Innovation Democratization Is the Key
The Role of the Consensus Builder
The Path of an Innovation Champion
The Innovation Payoff: A Quick, Real-Life Story
Innovation in the Time of Multinational Teams
The Care and Feeding of Creatives
For Creative People, It's about More than Money
Babel, Babble, and the Global Team Leader
Team Building, One Step at a Time
Viva la Difference!
Aretha Was Right: It's All About R-E-S-P-E-C-T
Patently Obvious: The Care and Feeding of Your Intellectual Property
Intellectual Property: The Big Picture
Intellectual Property 101
Frequently Asked Questions
Remember: The Wolves Are Always at the Door
Innovation Implementation
Getting Started
Define Your Organization's Needs
NPD Process in Action
Creating a Road Map to Success
Guidelines for Progress
Innovation Checklist
Preflight Preparation
Or If You Really Want Your Innovation Program to Flop ...
Advice and Encouragement from the Pros: A Roundtable Discussion
Sustainable Innovation and You
Product Development Process
The Five Stages of the Production Development Process: Example 1
The Five Stages of the Production Development Process: Example 2
Key Resources and Links
About the Authors
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