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Introduction to Behavioral Economics

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ISBN-10: 0470596228

ISBN-13: 9780470596227

Edition: 2014

Authors: David R. Just

List price: $181.99
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Description:

Introduction to Behavioral Economics  is focused on the broad principles of behavior, which are illustrated using real–world examples from experimental literature as well as experiential examples. Real–world examples are drawn from news items, historical accounts and the economics literature. Experimental examples are drawn from the economics literature. These examples are discussed providing explanatory figures and interpretations. With the rise of both behavioral finance and behavioral industrial organization, undergraduates now clamor for formal training and instruction in behavioral economics.  Introduction to Behavioral Economics covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices. This text provides experiments as a set of examples of the broader principles of behavior.
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Book details

List price: $181.99
Copyright year: 2014
Publisher: John Wiley & Sons, Limited
Publication date: 2/28/2014
Binding: Paperback
Pages: 528
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.914
Language: English