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Foreword | |
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Introduction | |
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Why Go Global? | |
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Long-Term Implication of Current Trends | |
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Leading the Way in a Flattened World | |
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The Rise of SMEs in the Global Arena | |
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Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation | |
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Outwit, Outplay, Outlast: Today's Associations Need Creativity, Imagination, and a New Focus to Survive | |
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Putting the Market in the Driver's Seat | |
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Is a Global Strategy Beyond Your Means? | |
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Associations Could Profit from Global Opportunities | |
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Assisting Countries in Need with Associations' Missions | |
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Making the Case to Go Global | |
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Rising to the Challenge | |
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Common Problems in the Global Arena | |
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Globalization in the New Millennium | |
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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs | |
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Global Localization | |
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Sorting Out What Is Global from What Is Local | |
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The Structure of the Globalized Association | |
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A Regional Development Strategy | |
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Buy-In Through Collaboration | |
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Bigger May Not Be Better for Associations Planning to Go Global | |
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Strategic Alliances and Sister Companies | |
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Regional Structure, Board Members, and Localization | |
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What is Fair in a Global Democratic Governance Structure? | |
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Leadership in a Consensus-Based Environment | |
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Funding and Financing | |
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Sources of Income | |
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Mixed Signals on Globalization | |
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The Globalization Dilemma | |
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Moving from Corporate Sponsorship to Corporate Partnership | |
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Language and Culture | |
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Cross-Cultural Deal Making: Don't Take "Yes" for an Answer! | |
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Language and Policise Relating to Languages | |
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Guarding Your Intellectual Property Rights | |
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Should Your Brand Be Scrubbed Clean of Any Cultural Bias? | |
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Foreign Representatives | |
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Term Limits | |
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Flexibility and the Ability to Make Mistakes | |
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Being True to Your Word | |
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When in Rome | |
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The Tug of War between Local and Global | |
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Endeavors in Specific Countries | |
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Global Strategies Begin with Research | |
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Entering the Chinese Market | |
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Succeeding in India | |
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Special Challenges in Transatlantic Relations | |
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Following the Flag | |
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Relative Merits of These Markets | |
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The Fee-for-Service Model Migration | |
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Successes and Failures: Key Ingredients to Globalization Success | |
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Action Plans for Globalization Success | |
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A Look at Four Models | |
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Costs versus Benefits of Each Model in Four Overseas Market Categories | |
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Final Thoughts on Truly Becoming Global | |
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Globalization Is Survival: Becoming Global as an Antidote to Stagnant or Declining Markets | |
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Globalization Is a New Opportunity: Becoming Global Is Not Just for the Wealthy | |
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Globalization Is a Tidal Force: Doing Well by Doing Good | |
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Globalization Is Outreach: Communities of Common Interest | |
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Doing Well by Doing Good---Continued | |
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About the Author | |
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Index | |