Association Guide to Going Global New Strategies for a Changing Economic Landscape

ISBN-10: 047058789X

ISBN-13: 9780470587898

Edition: 2010

Authors: Steven Worth

List price: $39.99
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Why going global is critical-and inevitable-for your association′s growth and survivalMultiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success. Underscores how the advantages of changes outweigh the risks How adapting to new market trends is an act that cannot, and should not, be avoided Offers a problem-solution guide to potentially intimidating questions about the process Explains how small associations may often have an advantage over large corporations due to flexibility Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.
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Book details

List price: $39.99
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 8/20/2010
Binding: Hardcover
Pages: 208
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 0.880
Language: English

Why Go Global?
Long-Term Implication of Current Trends
Leading the Way in a Flattened World
The Rise of SMEs in the Global Arena
Opportunities in the Face of Declining Membership: How to Survive When Dealing with Industry Consolidation
Outwit, Outplay, Outlast: Today's Associations Need Creativity, Imagination, and a New Focus to Survive
Putting the Market in the Driver's Seat
Is a Global Strategy Beyond Your Means?
Associations Could Profit from Global Opportunities
Assisting Countries in Need with Associations' Missions
Making the Case to Go Global
Rising to the Challenge
Common Problems in the Global Arena
Globalization in the New Millennium
Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs
Global Localization
Sorting Out What Is Global from What Is Local
The Structure of the Globalized Association
A Regional Development Strategy
Buy-In Through Collaboration
Bigger May Not Be Better for Associations Planning to Go Global
Strategic Alliances and Sister Companies
Regional Structure, Board Members, and Localization
What is Fair in a Global Democratic Governance Structure?
Leadership in a Consensus-Based Environment
Funding and Financing
Sources of Income
Mixed Signals on Globalization
The Globalization Dilemma
Moving from Corporate Sponsorship to Corporate Partnership
Language and Culture
Cross-Cultural Deal Making: Don't Take "Yes" for an Answer!
Language and Policise Relating to Languages
Guarding Your Intellectual Property Rights
Should Your Brand Be Scrubbed Clean of Any Cultural Bias?
Foreign Representatives
Term Limits
Flexibility and the Ability to Make Mistakes
Being True to Your Word
When in Rome
The Tug of War between Local and Global
Endeavors in Specific Countries
Global Strategies Begin with Research
Entering the Chinese Market
Succeeding in India
Special Challenges in Transatlantic Relations
Following the Flag
Relative Merits of These Markets
The Fee-for-Service Model Migration
Successes and Failures: Key Ingredients to Globalization Success
Action Plans for Globalization Success
A Look at Four Models
Costs versus Benefits of Each Model in Four Overseas Market Categories
Final Thoughts on Truly Becoming Global
Globalization Is Survival: Becoming Global as an Antidote to Stagnant or Declining Markets
Globalization Is a New Opportunity: Becoming Global Is Not Just for the Wealthy
Globalization Is a Tidal Force: Doing Well by Doing Good
Globalization Is Outreach: Communities of Common Interest
Doing Well by Doing Good---Continued
About the Author
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