Orange Code How ING Direct Succeeded by Being a Rebel with a Cause

Name: Orange Code How ING Direct Succeeded by Being a Rebel with a Cause
Price: 3.77 USD
Availability: InStock
ISBN: 9780470538791

ISBN-10: 0470538791

ISBN-13: 9780470538791

Edition: 2009

Authors: Arkadi Kuhlmann, Bruce Philp

List price: $11.99

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Description:

The Orange Code recounts ING Directâ€²s-the successful Internet-based direct bank with over 20 million customers-intriguing story and explains the philosophy of its founder Arkadi Kuhlmann and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. In an entertaining and inspiring style, Kuhlmann and Philp discuss their unconventional approach to business strategy and leadership that built ING Direct, and detail how personal financial empowerment has made everyone a winner in this story.

Book details

List price: $11.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 3/19/2010
Binding: Paperback
Pages: 272
Size: 6.00" wide x 9.10" long x 0.70" tall
Weight: 0.770
Language: English



Foreword


Acknowledgments


ING Direct Today: The Business Case for Being a Rebel with a Cause


Introduction



The Guy in the Cape: Leading from the Front



Pixie Dust: Powered by Purpose



The Dirty Dozen: We Could Be Heroes



Clicking: The Conundrum of Advertising



You Say You Want a Revolution?: The Opposite of a Bank



Saving the Savers: Walking the Talk



It Takes a Village: Building the Orange Brand Nation



The Money on the Table: Winning the Battle, Losing the War



Steering by the Stars: Beyond Managing



Herding Cats: How to Snatch Defeat from the Jaws of Victory


Epilogue Peeling the Orange: A Guided Tour of the Orange Code, and What It Means to Us



Orange Milestones-An ING Direct Time Line



The Voice of Advocacy


About the Authors


Index