Skip to content

Power of Framing Creating the Language of Leadership

Spend $50 to get a free DVD!

ISBN-10: 0470494522

ISBN-13: 9780470494523

Edition: 2nd 2011

Authors: Gail T. Fairhurst

List price: $54.00
Shipping box This item qualifies for FREE shipping.
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing. The author offers a better understanding of the subject, a diagnostic instrument, current research on the unconscious learning process, dramatic examples of framing applications, updated examples throughout. It explores its current popularity of framing in media studies, decision making, and multi-party conflicts.
Customers also bought

Book details

List price: $54.00
Edition: 2nd
Copyright year: 2011
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/23/2010
Binding: Hardcover
Pages: 288
Size: 7.10" wide x 9.30" long x 1.30" tall
Weight: 1.518
Language: English

Gail Fairhurst (Ph.D., University of Oregon; M.A., Ohio State University; B.A., Bowling Green State University) is considered to the be one of the top leadership scholars working in the Communication dis�cipline (her research interests focus primarily upon leadership communication and language analysis in organizations: leadership communication and organizational change, leader-follower relationships, and various forms of discourse analysis in organizations). Among her numerous awards are: the 2003 McMicken College of Arts and Sciences Dean's Award for Distinguished Research; the 2003 ICA Top Three Paper award from the Organizational Communication Division; the 1994 NCA Best Article Award…    

Who Should Read This Book
Overview of the Contents
The Reality of Framing
The Rules of Reality Construction
Test Your Framing Style
Framing Through Pictures?
The Skill of Framing
Culture and Its Discourses
Mental Models
Core Framing Tasks
The Science of Framing
Priming for Spontaneity
Building Complex Mental Models
The Art of Framing
Framing as a Craft
The $1,000,000 Question: Combining Framing Devices
The Emotion of Framing
Emotional Intelligence and Framing
Emotional Contagion and Framing
Emotional Regulation and Framing
The Ethics of Framing
Ethical Codes and Why We Need Them
Creating Mindfulness
Moral Positioning
On Crucibles and Teaching Moments
The Leadership Context of Framing
Context, Leadership and Framing
Now It Is Your Turn
The Applications of Framing
Framing for Campaigns
Glossary of Framing Terms
The Author