Skip to content

Wake Me up When the Data Is Over How Organizations Use Stories to Drive Results

Spend $50 to get a free DVD!

ISBN-10: 047048330X

ISBN-13: 9780470483305

Edition: 2006

Authors: Lori L. Silverman

List price: $56.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.
Customers also bought

Book details

List price: $56.95
Copyright year: 2006
Publisher: John Wiley & Sons, Incorporated
Publication date: 9/28/2006
Binding: Paperback
Pages: 320
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 1.034
Language: English