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Burning the Ships Transforming Your Company's Culture Through Intellectual Property Strategy

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ISBN-10: 0470432152

ISBN-13: 9780470432150

Edition: 2009

Authors: Marshall Phelps, David Kline, Phelps

List price: $24.99
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Description:

As Microsoft goes, so goes the industry. Marshall Phelps 's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships recounts Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community. Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner. And most of all, learn how intellectual property can be deployed by any firm to create high-value business opportunities and ensure success in today's new "open innovation" age.
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Book details

List price: $24.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 4/21/2009
Binding: Hardcover
Pages: 208
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 0.836
Language: English

#60;p#62;#60;b#62;Marshall Phelps#60;/b#62; is Microsoft#8242;s corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University#8242;s Fuqua School of Business and was elected to the initial class of the Intellectual Property Hall of Fame in 2006. He may be reached at mphelps@microsoft.com.#60;p#62;#60;p#62;#60;p#62;#60;b#62;David Kline#60;/b#62; is a journalist, author, and intellectual property consultant who has earned acclaim for his unique ability to demystify complex IP issues and explain them in a clear and relevant manner to a broad business audience. His bestselling 2000 book, Rembrandts in the Attic from Harvard Business School Press, is considered a seminal work in the field of intellectual property strategy within corporate America. As a journalist, Kline has covered some of the world#8242;s most critical wars, famines, and other crises for the #60;i#62;New York Times#60;/i#62;, Christian Science Monitor, NBC and CBS News, the Atlantic, Rolling Stone, Wired, and other major media. He may be reached at dkline@well.com.

About the Authors
Acknowledgments
Introduction
The Collaboration Imperative
Like Cortez Burning His Ships
Money Isn't Money Anymore
A Very Secret Mission
Leadership Starts at the Top
The Road Ahead (with Apologies to Bill Gates)
Index