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Burning the Ships Transforming Your Company's Culture Through Intellectual Property Strategy

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ISBN-10: 0470432152

ISBN-13: 9780470432150

Edition: 2009

Authors: Marshall Phelps, David Kline, Phelps

List price: $24.99
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Description:

As Microsoft goes, so goes the industry. Marshall Phelps 's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships recounts Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community. Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in…    
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Book details

List price: $24.99
Copyright year: 2009
Publisher: John Wiley & Sons, Limited
Publication date: 4/21/2009
Binding: Hardcover
Pages: 208
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 0.836
Language: English

#60;p#62;#60;b#62;Marshall Phelps#60;/b#62; is Microsoft#8242;s corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University#8242;s Fuqua School of…    

#60;p#62;#60;b#62;Marshall Phelps#60;/b#62; is Microsoft#8242;s corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University#8242;s Fuqua School of…    

About the Authors
Acknowledgments
Introduction
The Collaboration Imperative
Like Cortez Burning His Ships
Money Isn't Money Anymore
A Very Secret Mission
Leadership Starts at the Top
The Road Ahead (with Apologies to Bill Gates)
Index