Advanced Web Metrics with Google Analytics

Name: Advanced Web Metrics with Google Analytics
Price: 2.82 USD
Availability: InStock
ISBN: 9780470253120

ISBN-10: 0470253126

ISBN-13: 9780470253120

Edition: 2008

Authors: Brian Clifton

List price: $39.99

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Description:

How Does Your Website Measure Up? Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, Advanced Web Metrics with Google Analytics has the expert guidance you need to enhance your brand and increase your site's ROI. Learn how to: Measure your web traffic and understand its impact on ROI Configure your data…

Book details

List price: $39.99
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 3/31/2008
Binding: Paperback
Pages: 384
Size: 7.50" wide x 9.00" long x 1.00" tall
Weight: 1.232
Language: English



Introduction



Measuring Success.



Why Understanding Your Web Traffic Is Important to Your Business



Available Methodologies



Where Google Analytics Fits



Using Google Analytics Reports



Using the Google Analytics Interface



Top 10 Reports Explained



Implementing Google Analytics



Getting Started



Advanced Implementation



Best Practices Configuration Guide



Google Analytics Hacks



Using Visitor Data to Drive Website Improvement



Focus on Key Performance Indicators



Real-World Tasks


Appendix: Recommended


Further Reading


Index