Search Engine Optimization An Hour a Day

Name: Search Engine Optimization An Hour a Day
Availability: OutOfStock
ISBN: 9780470226643

ISBN-10: 0470226641

ISBN-13: 9780470226643

Edition: 2nd 2008

Authors: Jennifer Grappone, Gradiva Couzin

List price: $29.99

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Description:

This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable - perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. The book features: The "eternal truths" of SEO - Important search engine concepts Strategies for setting SEO goals and getting buy-in throughout a company A thorough, day-by-day plan for…

Book details

List price: $29.99
Edition: 2nd
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 4/14/2008
Binding: Paperback
Pages: 384
Size: 7.25" wide x 9.50" long x 0.25" tall
Weight: 1.188
Language: English



Introduction


Foundation


Clarify Your Goals


Customize Your Approach


Eternal Truths of SEO


How the Search Engines Work Right Now


Strategy


Get Your Team on Board


Your One-Month Prep: Baseline and Keywords


Your SEO Plan


Month One: Kick It into Gear


Month Two: Establish the Habit


Month Three: It's a Way of Life


Extra Credit and Guilt-Free Slacking


Appendix


Glossary


Index