Motivating the "What's in It for Me?" Workforce Manage Across the Generational Divide and Increase Profits

ISBN-10: 0470124148

ISBN-13: 9780470124147

Edition: 2007

Authors: Cam Marston

List price: $24.95 Buy it from $3.00
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Advance praise for Motivating the "Whata??s In It For Me?" Workforce "The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent has become increasingly fierce. Attracting and retaining this talent is critical to a successful global company. This book is a masterful tool for developing the skills required for managing multigenerational teams. It is a must-have for executives at all levels who are responsible for a companya??s greatest asset: its people." -Phebe Port, Vice President Global Management Strategies,The Est??e Lauder Companies"Motivating the a??Whata??s In It For Me?a?? Workforce has given our managers good ideas about leading the different generations in our workplace, particularly the New Millennials who we at Enterprise are especially reliant upon to grow our business every single day and, ultimately, become our companya??s future leaders." -Marie Artim, Assistant Vice President Recruiting, Enterprise Rent-A-Car"After Marston presented to our management group, approximately 400 individuals, and after we responded to the clamor for his book, it became commonplace to hear people discussing solutions to problems based on generational considerations. There arena??t many people discussions that occur today where we dona??t at least consider differences between Baby Boomers, Millennials, etc. He really changed our way of thinking!" -Anne Donovan, U.S. HR LeaderSystems and Process Assurance, PricewaterhouseCoopers"If you ever had any doubt that generational differences have an impact on go-to-market strategies, Marstona??s book, Motivating the a??Whata??s In It For Me?a?? Workforce, provides thought-provoking realities you need to consider. This is a must-read . . . At our Sales Leadership Conference, Marston gave our top sales managers actionable ideas on how to gain better understanding of what drives todaya??s workforce to take direct action and deliver exceptional results." -Damian A. Thomas, General ManagerCorporate Sales Leader, General Electric Company
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Book details

List price: $24.95
Copyright year: 2007
Publisher: John Wiley & Sons, Incorporated
Publication date: 5/18/2007
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.25" long x 1.00" tall
Weight: 0.902
Language: English

Introduction: It's Not Your Father's Workplace Anymore
Peter Pan in the Workforce
Pixie Dust, Forever Young, and "What Success Means to Me"
The Boomers and Matures
There They Go.Wait, Maybe Not!
Up,Up, and Awaaaaay! The Boomers Soar at Work
Gen X-How They Got Here
Cynical? Questioning? Cautious? You'd Better Believe It
The New Millennials
The Future of Our Workplace
Why Work? The Generational Divide Surfaces in the Workplace
If It's to Be, It's Up to Me
Be a Better Boss in the Twenty-First-Century Workplace
Creating a Twenty-First-Century Workplace
Fast, Functional, and Multigenerational
Practical Plans, Proactive Approaches
The Rubber Hits the Road
What's Next? A Look into the Crystal Ball
"And Now, a Few Words to My Peers"
What Gen Xers and the New Millennials Should Be Told at Graduation
Quiz: Generational Voices
Who Am I? Answer Key: Generational Voices Quiz
Who Am I? References and Suggested Readings
About the Author
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