Management Mistakes and Successes

ISBN-10: 0470087005

ISBN-13: 9780470087008

Edition: 9th 2008

List price: $96.95
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For over 20 years, Robert Hartley has compiled a collection of classic and current mistakes, successes and turnarounds of today's most prominent business players. During that time current and future business leaders have used this book to analyze the actions of prominent businesses and the results of these actions. Readers develop the critical thinking skills necessary to strategize like top-notch managers. It is the only casebook on the market to use the mistakes vs. successes approach.
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Book details

List price: $96.95
Edition: 9th
Copyright year: 2008
Publisher: John Wiley & Sons, Incorporated
Publication date: 10/31/2007
Binding: Paperback
Pages: 432
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.990
Language: English

About the Author
Managing Ebbing Performance and Crises
Tough Love: Dunlap's Approach to Troubled Companies
Perrier: Overreacting to a Crisis
Ford Explorers with Firestone Tires: Ill-Handling a Killer Scenario
Great Comebacks
Continental Airlines: Salvaging from the Ashes
Harley-Davidson: A Long-Overdue Revival
IBM: A Fading Giant Rejuvenates
Merger Pitfalls
Snapple: Quaker's Reckless Acquisition
Newell's Acquisition of Rubbermaid Becomes an Albatross
DaimlerChrysler: Blatant Misrepresentation
Euro Disney: Bungling a Successful Format
Boeing: Losing, Then Regaining, Dominance over Airbus
Vanguard: Success in Taking the Road Less Traveled
A Hedge Fund Manager Finds Opportunity in Two Faltering Firms: Kmart and Sears
Leadership and Execution
Hewlett-Packard Under Carly Fiorina, and After Her
Wal-Mart: A Tottering Giant
Southwest Airlines: "Try to Match Our Prices"
Herman Miller: A Beleaguered Role-Model in Leadership
United Way: A Not-for-Profit Organization Also Needs Controls and Oversight
Maytag: Incredibly Loose Supervision of a Foreign Subsidiary; Also, the Allure of Outsourcing
MetLife: Poorly Controlled Sales Practices
Entrepreneurial Adventures
Boston Beer: Is Greater Growth Possible?
Office Max: To the End
Gateway Computer's Efforts to Stay Alive
Conclusions: What Can Be Learned?
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