Erotic Capital The Power of Attraction in the Boardroom and the Bedroom

ISBN-10: 0465027474

ISBN-13: 9780465027477

Edition: 2011

Authors: Catherine Hakim

List price: $26.00 Buy it from $12.59
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Description:

In 2010, pioneering sociologist Catherine Hakim shocked the world with a provocative new theory: In addition to the three recognized personal assets (economic, cultural, and social capital), each individual has a fourth asset--erotic capital--that he or she can, and should, use to advance within society. In this bold and controversial book, Hakim explores the applications and significance of erotic capital, challenging the disapproval meted out to women and men who use sex appeal to get ahead in life. Social scientists have paid little serious attention to these modes of personal empowerment, despite overwhelming evidence of their importance. In Erotic Capital, Hakim marshals a trove of research to show that rather than degrading those who employ it, erotic capital represents a powerful and potentially equalizing tool--one that we scorn only to our own detriment.
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Book details

List price: $26.00
Copyright year: 2011
Publisher: Basic Books
Publication date: 9/6/2011
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.50" tall
Weight: 1.100
Language: English

Illustrations
Introduction: Erotic Capital and the Politics of Desire
The Fourth Personal Asset and the New Sexual Politics
What Is Erotic Capital?
The Politics of Desire: The Difference Between Men and Women
Denial: Why Erotic Capital Has Been Suppressed
How Erotic Capital Works in Everyday Life
The Lifetime Benefits of Erotic Capital
Modern Romance: How Erotic Capital Changes Relationships
No Money, No Honey: Selling Erotic Entertainment
Winner Takes All: The Business Value of Erotic Capital
Conclusion: The Power of Erotic Capital
Measures of Erotic Capital
Recent Sex Surveys
Acknowledgments
Notes
Bibliography
Index
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