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| Acknowledgments | |
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| Introduction | |
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| Ready | |
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| How to Make More Money When You Sell | |
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| Taking the Panic Out of Selling Your House | |
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| Three RSS Strategies to Make More Money When You Sell | |
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| The Eight Ready, Set, Sold! Steps to Selling | |
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| Getting Ready | |
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| Your Reasons for Selling Affect How You Sell | |
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| he RSS Timeline | |
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| The Economics of Selling Your Home | |
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| How Much Money Will You Make When You Sell? | |
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| Understanding Your Equity | |
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| Estimated RSS Sale Price | |
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| Existing Mortgage | |
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| Equity Lines and Other Loans or Liens | |
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| Closing and SeUing Costs | |
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| Successful Selling in An Up or Down Market-Taxes and Timing | |
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| RSS Techniques Are Beneficial in Any Market | |
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| Is Timing a Factor? | |
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| Pay No Taxes-Legally! | |
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| Three Significant Ways to Minimize Taxes-In a Nutshell | |
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| Calculating Your Gains | |
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| Tax Deductions for Moving | |
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| For Sale By Owner vs. For Sale by Realtor | |
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| The Real Truth | |
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| The Success and Failures of "For Sale by Owner" | |
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| What a Realtor Can Do That You Can't | |
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| Brokers, Realtors, and Agents | |
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| How to Find the Perfect Realtor | |
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| National Realty Company or Independent-Which Is Right for You? | |
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| Don't Forget Your Attorney | |
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| Set | |
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| Set Your House for Sale! | |
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| Your House Is Not Ready To Sell | |
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| It's a Step-by-Step Process | |
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| But Why Not Sell It the Way It Is? | |
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| Set to Sell for Buyers and Realtors | |
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| Change the Way You Think About Your Home | |
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| Insider Secrets of the Real Estate Pros | |
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| Getting Started | |
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| Know Your Buyer | |
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| Know Your Market! How Does Your House Stack Up? | |
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| Your House's Flaws Are Invisible to You | |
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| See Your House with a Buyer's Eyes | |
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| Have Confidence: You Can Do This! | |
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| Save It, Store It, Sell It, Chuck It! | |
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| Get the Stuff Out | |
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| Save It, Store It, Sell It, Chuck It | |
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| Clutter Eats Equity | |
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| The Weekend Makeover That Can Make You $10,000! | |
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| Creating Space | |
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| Closets and Cupboards and Drawers...Oh My! | |
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| Working Through the Stuff-Item by Item | |
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| Organize Your Home, and You Organize Your Life! | |
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| Repair It Before You Sell It! | |
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| The Repairs You Must Make | |
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| Inspect Your House Like an Inspector | |
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| Interior Repair Hot Spots | |
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| Exterior Repair Hot Spots | |
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| Punch List! | |
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| When to Hire an Inspector Before You Sell | |
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| When to Fix and When to Call It a Day and Adjust Your Price | |
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| Lifestyle Upgrades-Part I | |
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| The Power of Lifestyle Upgrades | |
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| Combining Set-to-Sell Techniques-A Powerful Synergy | |
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| Your Safeguard Against a Down Market | |
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| Lifestyle Upgrades = Top-Dollar Sales | |
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| Making the Most of What You've Got in the Time You've Got | |
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| Upgrade the Outside to Upgrade Your Price Tag | |
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| Lifestyle Upgrades-Part 2 | |
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| Go Ahead and Judge Your Neighbor-Before You Upgrade | |
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| Upgrade to Sell the Interior | |
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| The Kitchen | |
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| Complete Kitchen Upgrade | |
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| The Master Bath and Bathrooms | |
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| Upgrades Around the House | |
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| Living Through Your Repairs and Lifestyle Upgrades | |
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| Design to Sell | |
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| Design-to-Sell Techniques | |
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| Three Key Principles | |
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| Light and Lighting | |
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| Paint and Color | |
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| Selecting the Right Colors | |
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| Dress to Sell: Stage to Sell | |
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| Transform Your House into a Home and Lifestyle | |
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| Dress-to-Sell Components | |
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| Staging-The Hot New Selling Tool | |
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| How Much and with What? | |
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| Set-to-Sell Staging Techniques and Tips | |
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| Staging Room by Room | |
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| Dress to Sell: Prep to Sell | |
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| Seducing the Senses Makes Your Buyers Swoon | |
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| Preparing for Showtime-The Final Prep to Sell | |
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| Your Pets-How Your Dog Could Lose You a Buyer | |
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| Prep to Sell on the Big Sale Day | |
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| Sold! | |
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| Listing Your House and Setting the Price | |
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| The Listing Agreement | |
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| Setting Your RSS Sale Price | |
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| Pricing Condos and Co-ops | |
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| Pricing the Sale of New Construction-You versus the Developer | |
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| Selling Gone Wrong: Let's Just See! | |
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| Marketing Your Home | |
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| The Three Stages of Marketing Your House for Sale | |
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| Where Your Buyer Comes From-Target Your Marketing | |
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| Preparing the Selling Tools and the Sale Materials | |
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| Presenting Your Home to the Market The Ongoing Sale Process | |
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| Disclose! Disclose! Disclose! | |
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| What Are Disclosures? | |
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| What Kinds of Things Should You Disclose? | |
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| Sample Disclosure Form | |
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| Timing the Disclosures | |
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| Getting Your Condo and Co-op Financials | |
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| Have It Ready for the Buyers | |
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| The Buyers and the Offers | |
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| Meet the Buyers | |
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| The Offers | |
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| How to Analyze Your Offers | |
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| The Counteroffer | |
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| More Eleventh-Hour Deal Savers | |
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| Multiple Offers | |
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| Backup Offers | |
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| A Winning Escrow | |
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| What Is Escrow? | |
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| Understanding the Process Will Save You Thousands | |
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| Escrow Timeline Deadlines | |
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| Keeping the Buyer on Track | |
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| Keeping the Buyer on Schedule | |
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| Your Seller's Escrow Paperwork | |
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| Understand Your Selling Costs | |
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| Closing Day, Cashing Out, and Moving Out | |
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| The Final Walk-Through | |
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| What to Expect on Closing Day | |
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| Moving Out-Moving In Delivering the Property | |
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| Moving Out! | |
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| After the Big Cash-Out-Use Your Money Wisely | |
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| My Personal Congratulations | |
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| My Ready, Set, Sold! Experts! | |