New Directions in Campaigns and Elections

ISBN-10: 0415878837

ISBN-13: 9780415878838

Edition: 2011

Authors: Stephen K. Medvic

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The ground upon which campaigns and elections are contested has been shifting rapidly in the last decade. Radical and ongoing changes to the way elections are administered, and campaigns are financed; new approaches to polling, campaign management and advertising, and voter mobilization; and recent developments in the organization of political parties and interest groups, the operation of the media, and the behavior of voters require close examination. New Directions in Campaigns and Elections guides students through the tangle of recent developments in real-world politics drawing on the insights of innovative scholarship on these topics.More than any other aspects of American politics, campaigns and elections have been affected'”in many cases transformed'”by new communication technologies, a recurring theme throughout the volume. This tightly organized collection of original contributions raises important normative questions, grounds students' thinking in cutting edge empirical research, and balances applied politics with scholarly insights. Like other volumes in the New Directions in American Politics series, the focused exploration of the latest developments across a comprehensive range of topics makes this an ideal companion for students eager to understanding the rapidly changing political environment of the U.S. electoral process.
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Book details

List price: $75.99
Copyright year: 2011
Publisher: Routledge
Publication date: 1/6/2011
Binding: Paperback
Pages: 336
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 0.990
Language: English

List of Figures
List of Tables
Notes on Contributors
Election Administration: Setting the Rules of the Game
Campaign Finance: Adapting to a Changing Regulatory Environment
Polling: Innovations in Survey Research
Campaign Management and Organization: The Use and Impact of Information and Communication Technology
Campaign Advertising: Reassessing the Impact of Campaign Ads on Political Behavior
Voter Mobilization: The Scientific Investigation of Getting the Electorate to the Polls
Political Parties: The Tensions Between Unified Party Images and Localism
Interest Groups: Back to Basic Questions
Media: The Complex Interplay of Old and New Forms
Voting Behavior: Traditional Paradigms and Contemporary Challenges
Congressional Elections: Why Some Incumbent Candidates Lose
Presidential Elections: Campaigning within a Segmented Electorate
State and Local Elections: The Unique Character of Sub-National Contests
Election Reform: What Is Expected, and What Results?
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