Public Relations Handbook

Name: Public Relations Handbook
Price: 33.0 USD
Availability: InStock
ISBN: 9780415598149

ISBN-10: 0415598141

ISBN-13: 9780415598149

Edition: 4th 2012 (Revised)

Authors: Alison Theaker

List price: $30.99

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Description:

The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbookcombines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit…

Book details

List price: $30.99
Edition: 4th
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 8/10/2011
Binding: Paperback
Pages: 504
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 2.046

Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.