Public Relations Handbook
Edition: 4th 2012 (Revised)
List price: $30.99
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Description: The Public Relations Handbookis a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbookcombines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organizations including Devon County Council#xE2;#xAC;"s Don#xE2;#xAC;"t Let Devon Go To Waste campaign, Airbus, Somerfield, BT, the Alzheimer#xE2;#xAC;"s Society and Emirates Airlines. It is supported by a companion website at www.routledge.com/textbooks/9780415428026 which features international case studies. The Public Relations Handbookincludes: case studies, examples and illustrations from a range of campaigns from small and multinational corporations, local government and charities specialist chapters on financial public relations, internal communications and marketing public relations strategic overviews of corporate identity, globalization and evaluation a thorough examination of ethics and professionalism over twenty illustrations from recent PR campaigns a new chapter dealing with public relations for charities a completely revised chapter on dealing with the internet effectively.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $30.99
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 9/27/2011
Size: 6.50" wide x 9.50" long x 1.25" tall
Alison Theaker worked in in-house PR for eight years and since 1990 has taught public relations at undergraduate and graduate levels in the United Kingdom and United States. She was also the CIPR's first Head of Education from 1998 to 2001.