Football in the New Media Age

Name: Football in the New Media Age
Price: 47.81 USD
Availability: InStock
ISBN: 9780415317917

ISBN-10: 0415317916

ISBN-13: 9780415317917

Edition: 2004

Authors: Raymond Boyle, Richard Haynes

List price: $57.95

30 day, 100% satisfaction guarantee!

Marketplace

1 new & used from $47.81

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Based on extensive interviews with key players in the media and football industry, this text analyzes the impact of media change on soccer in Great Britain.

Book details

List price: $57.95
Copyright year: 2004
Publisher: Routledge
Publication date: 8/24/2004
Binding: Paperback
Pages: 192
Size: 6.10" wide x 9.25" long x 0.39" tall
Weight: 0.638
Language: English

Raymond Boyle University of Stirling



Introduction: The Game



Football and Television: Game On?



The Digital Revolution: A Whole New Ball Game?



The European Dimension: Power and Influence in New Media Football Markets



Commercialising Celebrity: Player Power and Image Rights



Battle for Control: Football Clubs and New Media Strategy



A League of their Own? The Old Firm and SPL TV



The New World Wide Web of Football: Interactivity and the Fan


Conclusion: The Only Game?


The Media and Football Industry in the 21st Century