Skip to content

Discourse of Advertising

Spend $50 to get a free DVD!

ISBN-10: 0415234557

ISBN-13: 9780415234559

Edition: 2nd 2001 (Revised)

Authors: Guy Cook

List price: $53.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


In this exploration of the language of contemporary advertising, the author argues that advertisements are always in complex interactions with the texts, music and pictures surrounding them, and with the people who make and experience them.
Customers also bought

Book details

List price: $53.95
Edition: 2nd
Copyright year: 2001
Publisher: Routledge
Publication date: 8/24/2001
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Introduction: The Genre of the Advertisement
Substance and Surroundings
Pictures, Music, Speech and Writing
Language and Paralanguage
Words and Phrases
Prosody Parallelism Poetry
Connected Text
Narrative Voices
Ways of Hearing
Conclusion: The Genre of Advertisement