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Discourse of Advertising

ISBN-10: 0415234557

ISBN-13: 9780415234559

Edition: 2nd 2001 (Revised)

Authors: Guy Cook

List price: $51.95
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Description:

In this exploration of the language of contemporary advertising, the author argues that advertisements are always in complex interactions with the texts, music and pictures surrounding them, and with the people who make and experience them.
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Book details

List price: $51.95
Edition: 2nd
Copyright year: 2001
Publisher: Routledge
Publication date: 8/24/2001
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

Introduction: The Genre of the Advertisement
Substance and Surroundings
Pictures, Music, Speech and Writing
Language and Paralanguage
Words and Phrases
Prosody Parallelism Poetry
Connected Text
Narrative Voices
Ways of Hearing
Conclusion: The Genre of Advertisement