Mass Media and Politics A Social Science Perspective

Name: Mass Media and Politics A Social Science Perspective
Price: 4.01 USD
Availability: InStock
ISBN: 9780395925461

ISBN-10: 0395925460

ISBN-13: 9780395925461

Edition: 2004

Authors: Jan E. Leighley

List price: $139.95

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Description:

The author models the discussion of each topic in this text on the social scientific process by asking if theories exists to explain personal observations in politics and the media and if there is evidence to support the theories. End-of-chapter Active Learning exercises provide real-world examples of important concepts and ask students to collect and analyze data from various print and electronic media sources. The text includes an entire chapter on agenda settingthe media's ability to insert issues into public consciousness or increase perceived importancewhich illuminates the related concepts of priming and framing. Data Sets from the NES and GSS can be downloaded from the Mass Media…

Book details

List price: $139.95
Copyright year: 2004
Publisher: CENGAGE Learning
Publication date: 10/24/2003
Binding: Paperback
Pages: 352
Size: 6.75" wide x 9.25" long x 0.25" tall
Weight: 0.946
Language: English




Mass, Media, and Politics in the United States



The Media as a Political Institution



What's News?



Newsgathering: Business, Profession and Organization



Political Institutions and the Mass Media



The Media, Political Knowledge, and Political Attitudes



Agenda-Setting, Priming, and Framing



The Mass Media and Elections



Media Models, Linkage Institutions, and Representative Democracy


Appendix: Content Analysis


Glossary


Bibliography