| Preface | p. 7 |
| Establishing A Freelance Business | |
| Why the opportunity has never been better | p. 11 |
| But, is it really for you? | p. 22 |
| Planning your future | p. 33 |
| Running your freelance business | p. 59 |
| Long-term success | p. 80 |
| Highlights | p. 99 |
| Freelance norms and standards | p. 99 |
| Pricing, Collecting and Taxation | |
| Establishing how much to charge | p. 103 |
| Coming up with a job price | p. 117 |
| Presenting estimates to clients | p. 135 |
| Keeping more of what you get | p. 145 |
| Protecting your financial interests | p. 163 |
| Highlights | p. 192 |
| Financial norms and standards | p. 193 |
| Selling and Marketing | |
| Going where the money is | p. 197 |
| Preparing your sales strategy | p. 215 |
| Which promotions work, which don't | p. 229 |
| Making the all-important sales presentation | p. 245 |
| Working with clients | p. 268 |
| Highlights | p. 284 |
| Selling and marketing norms and standards | p. 285 |
| Running A Multiperson Shop | |
| Creating a viable organization | p. 289 |
| Staffing the organization | p. 310 |
| Managing a creative organization | p. 339 |
| Operational and profitability issues | p. 363 |
| Highlights | p. 384 |
| Multiperson shop norms and standards | p. 385 |
| Appendices | |
| Partnerships and corporations | p. 389 |
| Sample business plans | p. 405 |
| Basic business plan | p. 405 |
| Formal business/financial plan | p. 406 |
| Samples and forms | p. 409 |
| Biographical sketch | p. 409 |
| A bill of rights for creative suppliers and their clients | p. 410 |
| Job description | p. 411 |
| Employee noncompete agreement | p. 412 |
| Employee performance evaluation | p. 414 |
| Salary adjustment compilation | p. 416 |
| Working description | p. 418 |
| Retainer form | p. 419 |
| Assignment questionnaire | p. 420 |
| Using the assignment questionnaire | p. 421 |
| Estimating worksheet | p. 422 |
| Illustration questionnaire | p. 424 |
| Simple estimate | p. 426 |
| Proposal letter | p. 427 |
| Detailed proposal | p. 429 |
| Cash flow projection | p. 432 |
| Index | p. 433 |
| Table of Contents provided by Syndetics. All Rights Reserved. |