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Rome, Inc The Rise and Fall of the First Multinational Corporation

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ISBN-10: 0393329453

ISBN-13: 9780393329452

Edition: 2007

Authors: Stanley Bing

List price: $20.00
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Description:

The world's first corporate case study, as only the best-selling Stanley Bing could tell it. A family business prospers through a series of brutal consolidations and rational growth. Then senseless internal conflicts lead to a long line of demented CEOs, monumental expansion, and foolish diversificationat a high cost in shattered lives. In the end, a series of reverse takeovers leaves the once-proud but now overextended and corrupt parent company at the mercy of less-civilized operations that previously cringed at the grandeur of the corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for the managers, employees, and students of any…    
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Book details

List price: $20.00
Copyright year: 2007
Publisher: W. W. Norton & Company, Incorporated
Publication date: 2/17/2007
Binding: Paperback
Pages: 214
Size: 0.54" wide x 0.80" long x 0.06" tall
Weight: 0.550
Language: English

Stanley Bing is a columnist for Fortune magazine and the bestselling author of Crazy Bosses , What Would Machiavelli Do? , Throwing the Elephant , Sun Tzu Was a Sizzy , 100 Bullshit Jobs . . . And How to Get Them , and The Big Bing , as well as the novels Lloyd: What Happened and You Look Nice Today . By day he is an haute executive in a gigantic multinational corporation whose identity is one of the worst-kept secrets in business.

Preface: Think Global, Kill Local
In Which Two Brothers Form the Beginnings of a Pretty Fair Mom-and-Pop Enterprise
First Acquisitions and Other Rapes
The Republic: An Ode to the Well-Run Corporation
Wars, Wars and More Wars
Crazy Republicans
Marius, the First Mogul
The End of the Day
Julius Caesar and the Reinvention of the Corporation
Antony & Augustus
The Spirit Fails
The Decline and Fall of the Roman Empire (Abridged)
Afterword: What Have We Learned?