Critical Readings Sport, Culture and the Media

Name: Critical Readings Sport, Culture and the Media
Price: 4.64 USD
Availability: InStock
ISBN: 9780335211500

ISBN-10: 033521150X

ISBN-13: 9780335211500

Edition: 2003

Authors: David Charles Rowe

List price: $43.00

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Description:

A broad range of writings are collected in this reader examining ideas from around the world on sport, culture and the media. The contributors acknowledge the power of the US model and extend their analysis to offer new insights into the topic.

Book details

List price: $43.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 12/1/2003
Binding: Paperback
Pages: 384
Size: 5.91" wide x 9.06" long x 0.79" tall
Weight: 1.232
Language: English



Publisher's


Acknowledgements


Series Editor's Foreword


Acknowledgements


Contributors



Introduction: Mapping the Media Sports Cultural Complex



Media Sport Construction: History, Labour, Culture and Economicsoverview



Sport as Entertainment: The role of Mass Communications




The TV and Sports Industries




The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'




Sports Media sans Frontieres Toby Miller




Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy




Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press




Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production




Mega-Events and Media Culture: Sport and the Olympics



Further reading



Media Sport Deconstruction: Readings, Forms, Ideologies and Futures


Overview



Local Visions of the Global: Some Perspectives from Around the World




Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'




The Televised Sports Manhood Formula




The Basic Content: Ideally Beautiful and Sexy Women for Men




I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America




Women, Sport and Globalization: Competing Discourses of Sexuality and Nation




Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?




Sport as Constructed Audience: A Case Study of ESPN's The Extreme Game




Convergence: Sport on the Information Superhighway




Internet Coverage of University Softball and Baseball Websites: The Inequity Continues



Further reading


Index