Critical Readings Sport, Culture and the Media
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Description: A broad range of writings are collected in this reader examining ideas from around the world on sport, culture and the media. The contributors acknowledge the power of the US model and extend their analysis to offer new insights into the topic.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $43.00
Copyright year: 2003
Publisher: McGraw-Hill Education
Publication date: 12/1/2003
Size: 5.75" wide x 8.75" long x 0.75" tall
|Series Editor's Foreword|
|Introduction: Mapping the Media Sports Cultural Complex|
|Media Sport Construction: History, Labour, Culture and Economicsoverview|
|Sport as Entertainment: The role of Mass Communications|
|The TV and Sports Industries|
|The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'|
|Sports Media sans Frontieres Toby Miller|
|Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy|
|Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press|
|Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production|
|Mega-Events and Media Culture: Sport and the Olympics|
|Media Sport Deconstruction: Readings, Forms, Ideologies and Futures|
|Local Visions of the Global: Some Perspectives from Around the World|
|Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'|
|The Televised Sports Manhood Formula|
|The Basic Content: Ideally Beautiful and Sexy Women for Men|
|I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America|
|Women, Sport and Globalization: Competing Discourses of Sexuality and Nation|
|Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?|
|Sport as Constructed Audience: A Case Study of ESPN's The Extreme Game|
|Convergence: Sport on the Information Superhighway|
|Internet Coverage of University Softball and Baseball Websites: The Inequity Continues|