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Global Strategy

ISBN-10: 0324590997

ISBN-13: 9780324590999

Edition: 2nd 2009

Authors: Mike W. Peng

List price: $279.95
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Description:

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
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Book details

List price: $279.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/17/2008
Binding: Hardcover
Pages: 560
Size: 8.00" wide x 9.50" long x 1.00" tall
Weight: 2.398
Language: English

Mike W. Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas, and a National Science Foundation CAREER Award winner. Between 2005 and 2011, he was the Provost's Distinguished Professor, which was created by UT Dallas to attract him to join the faculty. At UT Dallas, he has been the number one contributor to the list of 45 top journals tracked by Financial Times, which ranked UT Dallas as a top 20 school in research worldwide. Overall, 41 of his articles appear on the Financial Times list. Prior to joining UT Dallas, he was an associate professor at the Ohio State University. He has taught in five states in the United States (Hawaii, Ohio, Tennessee, Texas, and Washington) as well as China, Hong Kong, and Vietnam. Professor Peng received his PhD from the University of Washington. He is widely regarded as one of the most prolific and most influential scholars in global strategy--both the United Nations and the World Bank have cited his work. Truly global in scope, his research has investigated firm strategies in Australia, Canada, Chile, China, Finland, Hong Kong, India, Indonesia, Japan, Malaysia, Mexico, Norway, Peru, Russia, Singapore, South Africa, South Korea, Thailand, the United States, and Vietnam. He has published over 90 articles in leading journals, over 30 pieces in non-refereed outlets, and five books. Used in over 30 countries, his textbooks, Global Strategy, Global Business, and GLOBAL, are global market leaders that have been translated into Chinese, Portuguese, and Spanish. A European adaptation, International Business (with Klaus Meyer), has been successfully launched. Professor Peng is active in leadership positions. He has served on the editorial boards of the Academy of Management Journal, Academy of Management Review, Journal of International Business Studies, Journal of Management Studies, Journal of World Business, and Strategic Management Journal, and guest-edited a special issue for the Journal of Management Studies. At the Strategic Management Society (SMS), he was elected to be the Global Strategy Interest Group Chair (2008). He also co-chaired of the SMS Special Conference on China in Shanghai (2007). At the Academy of International Business (AIB), he was Co-Chair of the AIB/JIBS Frontiers Conference in San Diego (2006), guest-edited a special issue for the Journal of International Business Studies (2010), chaired the Emerging and Transition Economies track for the Nagoya conference (2011), and chaired the Richard Farmer Dissertation Award Committee for the Washington, DC, conference (2012). He served one term as Editor-in-Chief of the Asia Pacific Journal of Management. During his editorial tenure, he managed the doubling of submission numbers and the successful bid to enter the Social Sciences Citation Index (SSCI), which reported APJM's first citation impact to be 3.36 and rated it as the top 18 among 140 management journals (by citation impact) for 2010. Professor Peng has extensive teaching experience at all levels--undergraduate, MBA, EMBA, PhD, executive, and faculty training programs. He especially enjoys working with PhD students, and has served as PhD program advisor at both Ohio State and UT Dallas. Some of his former PhD students are now professors at Babson, Cal State, CityUHK, Colorado, Georgia State, HKUST, Missouri, Northeastern, Oregon State, SMU, and UT Dallas. Endeavoring to bring out the best potential in PhD students, Dr. Peng has published with them in AMJ (3), AMP, AMR (2), APJM (5), ETP (2), JBV, JIBS, JIM (2), JM, JMS (3), JWB (2), and SMJ (2). Professor Peng is also an active consultant, trainer, and keynote speaker. He has provided on-the-job training to over 300 professors. He has consulted and been a keynote speaker for multinational enterprises (such as AstraZeneca, Berlitz, KOSTA, Nationwide, SAFRAN, and Texas Instruments), nonprofit organizations (such as Greater Dallas Asian American Chamber of Commerce and W

Foundations Of Global Strategy
Strategy Around the Globe
Industry Competition
Resources and Capabilities
Institutions, Cultures, and Ethics
Business -Level Strategies
Foreign Market Entries
The Entrepreneurial Firm
Strategic Alliances and Networks
Global Competitive Dynamics
Corporate -Level Sttrategies
Diversifications and Acquisitions
Multinational Strategies, Structures, and Learning
Corporate Governance
Corporate Social Responsibility
Integrative Cases
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Bookoff, Amazon, and the Japanese Bookselling Industry
Mattel and the Toy Recalls
Not a Toy Problem: How Chinese Toymakers Respond to Recalls
Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good
Competition in the Chinese Automobile Industry
Pizza Patron Eyes Mexico
Pearl River Piano Group's International Strategy
Is A Diamond (Cartel) Forever?
Sunflower Company: Adapting to Changing Market Conditions
Corporate Strategy at Cardinal Health
3i Group's Private Equity Investment in China's Little Sheep
Have You Offset Your Own Carbon Emissions?
Building a Better Rat Trap for the Irula in Rural India