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Global Strategy

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ISBN-10: 0324590997

ISBN-13: 9780324590999

Edition: 2nd 2009

Authors: Mike W. Peng

List price: $279.95
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.
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Book details

List price: $279.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/17/2008
Binding: Hardcover
Pages: 560
Size: 8.00" wide x 9.50" long x 1.00" tall
Weight: 2.398

Mike W. Peng is the Jindal Chair of Global Strategy at the Jindal School of Management, University of Texas at Dallas, and a National Science Foundation CAREER Award winner. Between 2005 and 2011, he was the Provost's Distinguished Professor, which was created by UT Dallas to attract him to join the faculty. At UT Dallas, he has been the number one contributor to the list of 45 top journals tracked by Financial Times, which ranked UT Dallas as a top 20 school in research worldwide. Overall, 41 of his articles appear on the Financial Times list. Prior to joining UT Dallas, he was an associate professor at the Ohio State University. He has taught in five states in the United States (Hawaii,…    

Foundations Of Global Strategy
Strategy Around the Globe
Industry Competition
Resources and Capabilities
Institutions, Cultures, and Ethics
Business -Level Strategies
Foreign Market Entries
The Entrepreneurial Firm
Strategic Alliances and Networks
Global Competitive Dynamics
Corporate -Level Sttrategies
Diversifications and Acquisitions
Multinational Strategies, Structures, and Learning
Corporate Governance
Corporate Social Responsibility
Integrative Cases
AGRANA: From a Local Supplier to a Global Player
Bookoff, Amazon, and the Japanese Bookselling Industry
Mattel and the Toy Recalls
Not a Toy Problem: How Chinese Toymakers Respond to Recalls
Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good
Competition in the Chinese Automobile Industry
Pizza Patron Eyes Mexico
Pearl River Piano Group's International Strategy
Is A Diamond (Cartel) Forever?
Sunflower Company: Adapting to Changing Market Conditions
Corporate Strategy at Cardinal Health
3i Group's Private Equity Investment in China's Little Sheep
Have You Offset Your Own Carbon Emissions?
Building a Better Rat Trap for the Irula in Rural India