Contemporary Marketing 2009
Edition: 13th 2008
List price: $250.95
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Description: Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $250.95
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 1/3/2007
Size: 9.25" wide x 11.00" long x 1.25" tall
|Designing Customer-Oriented Marketing Strategies|
|Marketing: The Art and Science of Satisfying Customers|
|Strategic Planning and the Marketing Process|
|Appendix: Creating an Effective Marketing Plan|
|The Marketing Environment, Ethics, and Social Responsibility|
|Understanding Buyers And Markets|
|Business-to-Business (B2B) Marketing|
|Target Market Selection|
|Marketing Research and Sales Forecasting|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing and Customer Relationship Management (CRM)|
|Product and Service Strategies|
|Developing and Managing Brand and Product Categories|
|Marketing Channels and Supply Chain Management|
|Retailers, Wholesalers, and Direct Marketers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|