Managerial Economics Applications, Strategies, and Tactics
Edition: 11th 2008
List price: $377.95
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Description: Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and become more effective managers. Drawing from more than 300 real-world applications, the authors illustrate how actual managers apply economic theories and techniques to solve real business problems. Current, comprehensive, and cutting edge, the text includes extensive coverage of the latest analytical tools in managerial economics, including game-theoretic tactics, information economics, and organizational architecture. It also offers exceptional coverage of international issues, including new material on China and India. Extremely user friendly, the text caters to a variety of learning styles as it presents key analytical concepts in several ways, including tabular analysis, graphical analysis, and algebraic analysis. Students learn in a format with which they are comfortable, making difficult material more accessible and easier to understand.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $377.95
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 5/1/2007
Size: 8.50" wide x 10.25" long x 1.50" tall
|Introduction and Goals of the Firm|
|Fundamental Economic Concepts|
|Differential Calculus Techniques in Management|
|Demand Analysis and Estimation|
|Estimation of Demand|
|Problems in Applying the Linear Regression Model|
|Business and Economic Forecasting|
|Managing Demand from Exports|
|Production and Cost|
|Long-Run Costs with a Cobb-Douglas Production Function|
|Applications of Cost Theory|
|Mass Customization and the Learning Curve|
|Pricing and Output Decisions: Strategy and Tactics|
|Prices, Output,& Strategy: Pure and Monopolistic Competition|
|Price and Output Determination: Monopoly and Dominant Firms|
|Price and Output Determination: Oligopoly|
|Game-Theoretic Rivalry: Best-Practice Tactics|
|Entry Deterrence and Accommodation Games|
|Pricing Techniques and Analysis|
|Organizational Architecture and Regulation of Business|
|Contracting, Governance, and Organizational Form|
|Long-Term Investment Decisions|
|Long-Term Investment Analysis|