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Fundamentals of International Business

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ISBN-10: 0324259646

ISBN-13: 9780324259643

Edition: 2004

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

List price: $244.95
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Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter?with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.
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Book details

List price: $244.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 4/7/2003
Binding: Paperback
Pages: 448
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.848

Globalization Drivers
Cultural Environment
GlobalTrade Environment
Politics and Laws
Global Trade And Investment
Tradeand Investment Theory
The International Economic Activityof the Nation
Global Finance
Foreign Exchangeand Global Financial Markets
Global Financial Management
Global Operations
Exporting and Global Expansion
Global Marketing
Global Supply Chain
The Future
The Future