Contemporary Marketing 2009
Edition: 12th 2006
List price: $265.95
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Description: CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $265.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 1/14/2005
Size: 9.00" wide x 10.75" long x 1.25" tall
|Prologue: Planning a Career in Marketing|
|Designing Customer-Oriented Marketing Strategies|
|Marketing: Creating Satisfaction through Customer Relationships|
|Strategic Planning and the Marketing Process. Appendix A: Creating an Effective Marketing Plan|
|The Marketing Environment, Ethics, and Social Responsibility|
|E-Commerce: Marketing in the Digital Age|
|Understanding Buyers And Markets|
|Business-to-Business (B2B) Marketing|
|Serving Global Markets|
|Target Market Selection|
|Managing Marketing Information|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing, Customer Relationship Management (CRM), and One-to-One Marketing|
|Product and Service Strategies|
|Category and Brand Management, Product Identification, and New-Product Planning|
|Marketing Channels, Logistics, and Supply Chain Management|
|Direct Marketing and Marketing Resellers: Retailers and Wholesalers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Pricing Concepts and Approaches|
|Appendix: Financial Analysis in Marketing|
|Table of Contents provided by Publisher. All Rights Reserved.|