Competitive Intelligence A Framework for Web-Based Analysis and Decision Making

Name: Competitive Intelligence A Framework for Web-Based Analysis and Decision Making
Price: 14.78 USD
Availability: InStock
ISBN: 9780324203257

ISBN-10: 032420325X

ISBN-13: 9780324203257

Edition: 2004

Authors: Conor Vibert

List price: $42.95

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Managers constantly face uncertainty as they attempt to make decisions in a complex and competitive environment. In Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor Vibert gives the research professional a complete and reliable framework for collecting and analyzing information that will give managers confidence in any situation. Competitive Intelligence uniquely introduces the study of organizational theory and strategy into the competitive intelligence process to improve the effectiveness of competitive intelligence programs. Using Vibert's research missions, Internet search and analysis tools, and the analytical framework, researchers will have all…

Book details

List price: $42.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 12/10/2003
Binding: Hardcover
Pages: 264
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.100
Language: English



Acknowledgements


Introduction


Competitive Intelligence in an Online World


A Primer on Competitive Intelligence


Strategically Searching the Web


Differentiating Good Online Information from Bad


Protecting Your Company from Web-Based Competitive Intelligence


Linking Management Thought with the Online World


Analysis: Why It Is Important


Management Thought: The Connection with CI


Management Thought: Ideas That Can Improve CI


Web-Based Research Missions: Incorporating the Internet into Analysis


Analysis: Web-Enhanced Case Studies in Real Time


The Knowledge Management Cycle


Web-Based CI in Corporate and Academic Classrooms


The Role of CI in Academia


CI Corporate Training Ideas from the Classroom


Using Web CI to Understand the Online Music Business: A Case Example


Conclusion


Chapter Notes


Recommended Readings


List of Information Portals


Index


About the Author and Contributors