Business Communication for Managers An Advanced Approach
Edition: 5th 2004 (Revised)
List price: $133.95
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Description: This text presents balanced treatment of both the theory and applications of managerial communication. Content includes strong coverage of ethics, cross-cultural communication and the newest technological influences in communication. Unique, practical chapters on visual support of written and oral presentations are provided in addition to coverage on how to write and deliver a case analysis, meeting management, and report writing. Strong integrated coverage of technology continues throughout this edition. While communication concepts remain largely the same -- the technology that is used to communicate has changed and these changes are reflected in the fifth edition. Coverage of listening skills, intercultural communication, e-plagiarism, developing PowerPoint presentations, and writing instructions has been extensively enhanced.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $133.95
Copyright year: 2004
Publisher: Cengage South-Western
Publication date: 2/12/2003
Size: 7.50" wide x 9.25" long x 1.00" tall
|Introduction to Business Communication for Managers|
|Business Communication for Manager|
|Information and Persuasion|
|Advanced Visual Support for Managers|
|Written Communication: Brief Messages|
|A Strategic Process for Effective Managerial Writing|
|Writing Direct Messages|
|Writing Indirect Messages|
|Writing Situational Messages|
|Written Communication: Expanded Messages|
|The Planning and Writing of Persuasive Proposals|
|Report Writing: From Formal Documents to Short Summaries|
|Writing Instructions, Documentation, Policies, and Procedures|
|The Business Presentation|
|Reporting Case Analyses|
|Analyzing a Case and Writing a Case Report|
|Discussing and Presenting a Case Study|
|A Formal Case|
|A Written Analysis of a Formal Case|