E-Commerce Real Issues and Cases

Name: E-Commerce Real Issues and Cases
Price: 10.11 USD
Availability: InStock
ISBN: 9780324074697

ISBN-10: 0324074697

ISBN-13: 9780324074697

Edition: 2003

Authors: Chris Knapp

List price: $181.95

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Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.

Book details

List price: $181.95
Copyright year: 2003
Publisher: Cengage South-Western
Publication date: 4/12/2002
Binding: Paperback
Pages: 450
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 1.694
Language: English



Module One The Big Issues



Regulating Cyberspace: Paul Revere vs. the Corporate Raiders



Global E-Commerce: Competition, Conflict, ... Cooperation



Privacy Matters: Cookies



Privacy Matters: Carnivore



To Tax or Not to Tax


Module Two Fortunes Made



Yoo-hoo?



Citizen Case



The Accidental Billionaire: Pierre Omidyar, Founder of eBay



Abracadabra, Inc.



Mark Cuban: Internet Maverick


Module Three E-busts



PointCast, FallFast



Millennium Mania



Toby's Toys



Internet Bubble, Part I: Party Time



Internet Bubble, Part II: Burn, Baby, Burn


Module Four The Dark Side of E-Commerce



Free Kevin



Master of Their Domains



Debits, Credits, and Dot-coms



Cyberethics: Means, Ends, and Mean Ends


Module Five Status Reports



E-Mail: The Killer App



To B or Not 2B



Wapathy and Waplash: Welcome to the Wireless Internet



Online Brokers: Going for Broke on the Internet



Electronic Hatcheries



Brainiacs, Inc.: The Brave New World of E-Consulting