Talent Is Not Enough Business Secrets for Designers

Name: Talent Is Not Enough Business Secrets for Designers
Price: 3.51 USD
Availability: InStock
ISBN: 9780321702029

ISBN-10: 0321702026

ISBN-13: 9780321702029

Edition: 2nd 2010

Authors: Shel Perkins

List price: $44.99

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Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential.

Book details

List price: $44.99
Edition: 2nd
Copyright year: 2010
Publisher: Pearson Education
Publication date: 4/22/2010
Binding: Paperback
Pages: 456
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 1.188
Language: English



Career options



Making a living as a creative professional



Job hunting



Independent contractor issues



Sample independent contractor agreement



Income taxes for freelancers



Calculating a freelance rate


Small business



Becoming a business



Pricing models



Setting rates for a firm



Marketing



Proposals



Project management basics



Bookkeeping basics



Cash flow



Insurance basics



Facilities planning


Legal issues



Intellectual property



Defamation, privacy, and publicity



Understanding terms and conditions



AIGA standard form of agreement



Ethics and social responsibility


Large firms



Successful design teams



Using student interns



Working with a sales rep



Large projects



Financial management



Forecasting



Business planning



Exit strategies



Special challenges for in-house dePartments


Index