Designful Company How to Build a Culture of Nonstop Innovation

Name: Designful Company How to Build a Culture of Nonstop Innovation
Price: 4.7 USD
Availability: InStock
ISBN: 9780321580061

ISBN-10: 0321580060

ISBN-13: 9780321580061

Edition: 2009

Authors: Marty Neumeier

List price: $34.99

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Description:

This is the third branding book from Marty Neumeier, who brought you the bestselling classics Zag and The Brand Gap! This time round, Marty explores design as the key factor in building customer satisfaction and loyalty. If innovation drives differentiation, what drives innovation? The answer, hidden in plain sight, is design. Design contains the skills to identify possible futures, invent exciting products, build bridges to customers, and crack wicked problems, and more. The fact is, if you wanna innovate, you gotta design. The discipline of design has been waiting patiently in the wings for nearly a century, relegated to supporting roles and stand-in parts. Until now, companies have used…

Book details

List price: $34.99
Copyright year: 2009
Publisher: Peachpit Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 208
Size: 5.51" wide x 8.03" long x 0.51" tall
Weight: 0.594
Language: English



Introduction



The Power Of Design


A New Definition Of Design


Simon Says Be A Designer


How Is Creative Thinking Different?


Designing The Way Forward


Knowing, Making, And Doing


The Organic Drivetrain


The Ladder Of Design Leverage



The Rebirth Of Aesthetics


A Language For The Senses


Beauty In Nature Is Never Arbitrary


What Is Good Design?


Designing In Depth



Levers For Change


A Flywheel Of Innovation



Take On Wicked Problems



Weave A Rich Story



Build An Innovation Center



Bring Design Management Inside



Assemble A Metateam



Collaborate Concertina-Style



Introduce Parallel Thinking



Ban Powerpoint



Sanction Spitballing



Think Big, Spend Small



Design New Metrics



Institute Branded Training



Learn Through Acquisition



Add A Seat To The Table



Recognize Talent



Reward With Wicked Problems


A Sufficiently Advanced Culture


Take-Home Lessons


Wicked Solutions


Recommended Reading


About Neutron


Acknowledgments


Index About The Author