Do Good Design How Design Can Change the World

Name: Do Good Design How Design Can Change the World
Price: 3.08 USD
Availability: InStock
ISBN: 9780321573209

ISBN-10: 032157320X

ISBN-13: 9780321573209

Edition: 2009

Authors: David B. Berman

List price: $29.99

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Description:

Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause hellip; often fueled by convincing graphic and product design intended to invent ldquo;needsrdquo;. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear. In this provocative and dramatically-illustrated book, David Berman argues that global branding strategies are the most powerful tools used…

Book details

List price: $29.99
Copyright year: 2009
Publisher: Peachpit Press
Publication date: 12/16/2008
Binding: Paperback
Pages: 192
Size: 5.35" wide x 8.03" long x 0.39" tall
Weight: 0.440



Contents



Introduction


The Creative Brief: disarming the weapons of mass deception



Start now



Beyond green: a convenient lie



Pop landscape



The weapons: visual lies and manufactured needs



Where the truth lies: the slippery slope



Wine, women, and water



Losing our senses



The Design Solution: Convenient Truths



Why our time is the perfect time



How to lie, how to tell the truth



How we do good is how we do good



Professional climate change



The Do good Pledge



"What can one professional do?"



First Things First manifesto



Excerpt from the GDC Code of Ethics



Excerpt from AIGA's Standards of Professional Practice



The road to Norway and China


Notes


Index


Questions for discussion


Acknowledgements: a small group of concerned citizens


About the author