Do Good Design How Design Can Change the World
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Description: Great design can be an agent of social change. The environmental crisis is the greatest issue of today, and according to author David Berman, consumerism is its largest cause hellip; often fueled by convincing graphic and product design intended to invent ldquo;needsrdquo;. Alternatively, creative professionals can use their skills to help spread messages and ideas the World really needs to hear, doing good by how we design and how we use design. This book offers a powerful and hopeful message that includes solutions that everyone will want to hear. In this provocative and dramatically-illustrated book, David Berman argues that global branding strategies are the most powerful tools used today to encourage over-consumption amongst growing Developing World populations, the largest long-term threat to global harmony and environment. He believes that communications professionals have more conspicuous power than they realize, and play a core role in helping some corporations mislead audiences in order to invent unfulfilled ldquo;needsrdquo; in larger and larger markets. In a World where design has become a recognized corporate asset, designers and their clients have the opportunity to use their persuasive skills responsibly and to accelerate awareness. Recent developments regarding professionalism and ethics offer powerful hope that there is great opportunity for designers and other professionals to choose what their still-young profession will be about: creating visual lies to help sell stuff or helping repair the World by bridging knowledge and understanding.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $29.99
Copyright year: 2009
Publisher: Peachpit Press
Publication date: 12/16/2008
Size: 5.25" wide x 8.25" long x 0.25" tall
|The Creative Brief: disarming the weapons of mass deception|
|Beyond green: a convenient lie|
|The weapons: visual lies and manufactured needs|
|Where the truth lies: the slippery slope|
|Wine, women, and water|
|Losing our senses|
|The Design Solution: Convenient Truths|
|Why our time is the perfect time|
|How to lie, how to tell the truth|
|How we do good is how we do good|
|Professional climate change|
|The Do good Pledge|
|"What can one professional do?"|
|First Things First manifesto|
|Excerpt from the GDC Code of Ethics|
|Excerpt from AIGA's Standards of Professional Practice|
|The road to Norway and China|
|Questions for discussion|
|Acknowledgements: a small group of concerned citizens|
|About the author|