Talent Is Not Enough Business Secrets for Designers

Name: Talent Is Not Enough Business Secrets for Designers
Price: 5.39 USD
Availability: InStock
ISBN: 9780321278791

ISBN-10: 0321278798

ISBN-13: 9780321278791

Edition: 2006

Authors: Shel Perkins

List price: $39.99

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Description:

Filled with real-world examples of sound business practices and effective planning, this text explores both the artistic and commercial skills required by designers in order to ensure that their concepts and projects achieve their full potential.

Book details

List price: $39.99
Copyright year: 2006
Publisher: Peachpit Press
Publication date: 3/15/2006
Binding: Paperback
Pages: 392
Size: 8.66" wide x 8.50" long x 0.87" tall
Weight: 1.056
Language: English




Making a living as a creative professional



Job hunting



Independent contractor issues



Sample independent contractor agreement



Income taxes for freelancers



Calculating a freelance rate



Becoming a business



Pricing models



Setting rates for a firm



Marketing



Proposals



Project management basics



Bookkeeping basics



Insurance basics



Intellectual property



Defamation, privacy, and publicity



Understanding terms and conditions



AIGA standard form of agreement



Ethics and social responsibility



Successful design teams



Working with a sales rep



Financial management



Business planning



Exit strategies



Special challenges for in-house departments