Marketing Management

Name: Marketing Management
Price: 8.07 USD
Availability: InStock
ISBN: 9780321014214

ISBN-10: 0321014219

ISBN-13: 9780321014214

Edition: 2000

Authors: Russell Winer

List price: $121.00

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For upper-level undergraduate or MBA core courses in Marketing Management. This text reflects the dynamic environment inhabited by today's marketers, helping students understand the marketplace and the impact of technology to make strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in future courses or professional work.

Book details

List price: $121.00
Copyright year: 2000
Publisher: Prentice Hall PTR
Publication date: 8/5/1999
Binding: Hardcover
Pages: 576
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.2
Language: English




Customer Focus and Marketing Management



The Concept of Marketing



The Marketing Manager's Job



The Development of a Marketing Strategy



A Strategic Marketing Framework



Marketing Research



Consumer Behavior and Analysis



Organizational Buying Behavior



Market Structure and Competitor Analysis



Marketing Mix Decision-Making



Communications and Advertising Strategy



Channels of Distribution



Personal Selling



Pricing



Sales Promotion



Special Topics in Marketing Management



Customer Relationship Management



Strategies for Service Markets



Strategies for Technology-Based Markets



Global Marketing Strategies



New Product Development