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Marketing Engineering

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ISBN-10: 0321014170

ISBN-13: 9780321014177

Edition: 1st 1998

Authors: Gary L. Lilien, Arvind Rangaswamy

List price: $118.00
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Description:

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
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Book details

List price: $118.00
Edition: 1st
Copyright year: 1998
Publisher: Addison-Wesley Longman, Incorporated
Binding: Mixed Media
Pages: 350
Size: 8.19" wide x 10.31" long x 1.50" tall
Weight: 3.124
Language: English