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Web 2.0 and Beyond Understanding the New Online Business Models, Trends, and Technologies

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ISBN-10: 0313351872

ISBN-13: 9780313351877

Edition: 2008

Authors: Tom Funk

List price: $64.00
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"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book will present a wealth of ideas for any business to quickly and affordably deploy Web 2.0 best practices to gain customers and…    
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Book details

List price: $64.00
Copyright year: 2008
Publisher: ABC-CLIO, LLC
Publication date: 11/30/2008
Binding: Hardcover
Pages: 192
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 0.990
Language: English

TOM FUNK has been involved in ecommerce and Web publishing since 1995. In his six years managing the Web sites of the Vermont Teddy Bear Company, Funk saw online revenues triple, and the company's sites were named to Internet Retailer's "Best of the Web" Top 50. Funk is currently VP of Client Services for Timberline Interactive, a Web development and online marketing consultancy.

Acknowledgments
Introduction: What is Web 2.0 and How Will It Change My Business?
Power to the People
Pull Media, Not Push
The Web As Platform: The Network Is the Computer
Case Studies: Rapidly Changing Online Landscapes
Successful Online Business Models for Web 2.0 and Beyond
Ten Things You Should Do to Make Your Business More "Web 2.0"
The Dark Side: How the Latest Developments in Cyber Crime Can Ruin Your Day-Or Business
Web 3.0: What Does the Future Hold?
The Technologies Driving Web 2.0
Web 2.0 Reading and Resource List
Notes
Index