Media Essentials A Brief Introduction

ISBN-10: 0312590857

ISBN-13: 9780312590857

Edition: Brief Edition 

Authors: Richard Campbell, Thomas R. Martin, Bettina G. Fabos, Christopher R. Martin

List price: $67.99 Buy it from $0.98
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Media Essentialsis a new kind of introductory text. It's built to help students focus on the fundamentals, so that no matter how the media evolves, students can understand what's really going on. Brought to you by best-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos, the book distills the essential information on media industries and major concepts, incorporates the authors' accessible critical approach, and gives students all the study tools they need to succeed in the course and to be savvy consumers. And all of this in a brief, attractive format -- for a very attractive price.
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Book details

List price: $67.99
Publisher: Bedford/Saint Martin's
Publication date: 7/23/2010
Binding: Paperback
Pages: 512
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.782
Language: English

About the Authors
Brief Contents
Mass Media Industries
Mass Communication: A Critical Approach
The Evolution of Mass Communication
The Oral and Written Eras
The Print Era
The Electronic and Digital Eras
Media Convergence
Mass Media and The Process of Communication
The Evolution of a New Mass Medium
Debating Media's Role in Everyday Life
Media Literacy: Ways of Understanding
The Linear Model
The Cultural Model
The Social Scientific Model
A Closer Look at the Cultural Model: Surveying the Cultural Landscape
The �ǣCulture as Skyscraper�Ǡ Metap
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