No Logo

Name: No Logo
Price: 3.81 USD
Availability: InStock
ISBN: 9780312421434

ISBN-10: 0312421435

ISBN-13: 9780312421434

Edition: 2002

Authors: Naomi Klein

List price: $16.00

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Description:

With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s…

Book details

List price: $16.00
Copyright year: 2002
Publisher: Picador
Publication date: 4/6/2002
Binding: Paperback
Pages: 528
Size: 5.50" wide x 8.00" long x 1.25" tall
Weight: 1.034
Language: English



Acknowledgments


Introduction: A Web of Brands



New Branded World



The Brand Expands: How the Logo Grabbed Center Stage



Alt.Everything: The Youth Market and the Marketing of Cool



The Branding of Learning: Ads in Schools and Universities



Patriarchy Gets Funky: The Triumph of Identity Marketing



Brand Bombing: Franchises in the Age of the Superbrand



Mergers and Synergy: The Creation of Commercial Utopias



Corporate Censorship: Barricading the Branded Village



The Discarded Factory: Degraded Production in the Age of the Superbrand



Threats and Temps: From Working for Nothing to "Free Agent Nation"



Breeding Disloyalty: What Goes Around, Comes Around



Culture Jamming: Ads Under Attack



Reclaim the Streets



Bad Mood Rising: The New Anticorporate Activism



The Brand Boomerang: The Tactics of Brand-Based Campaigns



A Tale of Three Logos: The Swoosh, the Shell and the Arches



Local Foreign Policy: Students and Communities Join the Fray



Beyond the Brand: The Limits of Brand-Based Politics


Conclusion: Consumerism Versus Citizenship: The Fight for the Global Common


Afterword: The Years on the Streets: Moving through the Symbols


Notes


Appendix


Reading List


Photo Credits


Index